In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts of the search result field for many internet marketing pros, allowing them to provide direct answers to prospective clients on the search page to increase convenience.
At SEO Werkz, featured snippet maximization is just one of our many search engine optimization services, which we provide in addition to web design, PPC, social media marketing and numerous other related services. In today’s part two, we’ll offer tips on converting the pyramid theme to answering customer questions, plus some basics on how much to leave for your website and how to write content that’s robust and high-quality.
So how do you convert the inverted pyramid theme we went over in part one to actual answers on the featured snippet page that will help you win snippets? This begins with your answer, which you can think of as the “lead” we already went over. If someone’s asked a direct question, the lead is the summary of the basic answer to it.
As we noted earlier, you begin with the attention-catching part, then get into the details and the context that showcase your expertise. In cases where other questions may arise based on your answer, or if the original question is a broad one, things get a bit more complex – that’s a big part of what we’ll go over in our subsequent sections here.
One important theme to consider here: Ensuring that your featured snippet answers leave enough to the imagination that leads still click to your website once they have the answer they’re looking for. Some general tips in this realm:
When it comes to ensuring your content is at a high enough level for any featured snippets, refer back to the inverted pyramid theme. When getting into details and context, feel confident answering sub-questions or logical follow-ups – those who are truly interested and could become conversions will appreciate this additional detail.
For more on maximizing your content to win featured snippets, or to learn about any of our SEO, PPC or web design services, speak to the staff at SEO Werkz today.