Social Media

January 31, 2019

Tactics for Scheduling Social Media, Part 2

In part one of this two-part blog, we went over the top factor in your social media advertising schedule: Which social networks you’re on to begin […]
January 29, 2019

Tactics for Scheduling Social Media, Part 1

Scheduling is important for any business in several areas, and one such area you might not consider in these terms – but should – is social […]
December 22, 2018

Using Your Social Media Budget Properly

Just a decade or so ago, the world of social media marketing was sporadically used by online marketing pros and brands. Much of the content was […]
November 20, 2018

Increasing Facebook and Twitter Reach During the Holiday Season

The holidays are fast approaching, and for online marketing pros everywhere, this is an important time of year. Retail and other customer-facing businesses explode during this […]
November 13, 2018

Promotion Tips for New Facebook Pages

If you’re in charge of a new business or one that’s looking to catch up to modern times in terms of internet marketing, one of your […]
June 30, 2018

Tips for Starting a Business Twitter Account

Within the world of social media marketing, Twitter is becoming a more and more important tool. Any major branding effort that doesn’t involve Twitter is likely […]
May 15, 2018

Basics on Facebook’s Sorting Algorithm

When it comes to social media marketing, algorithms are a huge part of the game. No matter which platform or platforms you use, machine learning and […]
April 1, 2018

The Benefits of Instagram Business Accounts

Whether you’re a business or even an individual in some cases, switching to an Instagram business profile is something you should likely be considering. This profile, […]
February 8, 2018

Optimizing Facebook Ad Campaigns

For many social media managers within online marketing spheres, increasing the effectiveness of Facebook ads is a big goal. There are several ways to take that […]
January 8, 2018

Using Branded-Content Over Standard Ads

Deciding which kind of content to push most strongly on a medium like Facebook can be a vital consideration for website marketing experts everywhere. In particular, […]
January 1, 2018

Why Facebook Reviews Are Vital in 2018

For internet marketing experts everywhere, the turn of the new year is a chance to take stock of the previous year while looking forward to early […]
December 8, 2017

Detailing Facebook’s Ad Transparency Changes

In October, Facebook announced big changes to its rules surrounding ad transparency. These rules are some of the foundations of Facebook advertising, and these changes could […]
December 1, 2017

Using Facebook to Increase Blog Traffic

Within the world of internet marketing, drawing traffic to blog posts is a vital consideration. If you’re trying to draw more traffic to your blog, Facebook […]
September 2, 2017

Facebook Drops New “Watch” Feature

After years of expanding into seemingly difficult areas, Facebook is taking another big shot at a new theme. Facebook’s Watch feature, debuted on August 31, is […]
August 23, 2017

Properly Managing Social Media Crises

Social media is a huge part of all internet marketing efforts, and here’s a simple fact for social media managers to wrap their heads around: A […]
July 1, 2017

How Facebook Can Increase Ad Sales

Social media efforts within online marketing are all part of the larger goal to increase sales, and Facebook advertising is one of the best examples. Facebook […]
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