Category: Search Engine Marketing

May 15, 2018
Basics on Facebook’s Sorting Algorithm

When it comes to social media marketing, algorithms are a huge part of the game. No matter which platform or platforms you use, machine learning and data sorting are helping decide what you see based on a number of factors. As the original social network, Facebook was the first to implement an algorithm feed – […]

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January 8, 2018
Using Branded-Content Over Standard Ads

Deciding which kind of content to push most strongly on a medium like Facebook can be a vital consideration for website marketing experts everywhere. In particular, deciding whether to use branded content or paid impressions to draw eyes to a given product or service can be a tough call. In this post, we’ll show you […]

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February 8, 2018
Optimizing Facebook Ad Campaigns

For many social media managers within online marketing spheres, increasing the effectiveness of Facebook ads is a big goal. There are several ways to take that same ad budget you’ve always had and optimize the way it’s used to make it even more beneficial. Here are a few basic ideas. Building a Sales Funnel Google […]

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February 15, 2018
PPC Areas Where Humans Are Still Vital

In today’s modern age, computer technology gets a lot of attention in the world of online marketing. Particularly for pay-per-click advertising (PPC), artificial intelligence has been a hot-button topic in recent years as it takes over some of the processes involved with this form of marketing. However, there’s still room for human PPC professionals to […]

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July 29, 2018
Understanding SEO Pricing

When it comes to the world of search engine optimization (SEO) within internet marketing, there’s a lot of uncertainty in the pricing realm. Numerous factors play a role in what various companies charge for their SEO services, and the process of organizing these factors and communicating them properly to clients can be a complex one, […]

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January 23, 2017
Why Are Marketing Plans So Vital?

All the fantastic content, backlinks and keywords in the world are great, but they have a cap on the value they can provide your company without one vital partner: Marketing. It’s one half of the term “internet marketing,” after all, and even the smallest businesses need a comprehensive marketing plan to boost their SEO. What […]

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February 16, 2017
Why Goals Matter for SEO

Search engine optimization is quite literally the name of our game at SEO Werkz, and we’ve seen all kinds of successes and failures within the SEO field. Perhaps the biggest reason we see companies fail in this realm: They lack a cohesive plan. SEO simply for SEO’s sake won’t come close to maximizing the potential […]

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November 8, 2017
Google Announces New Shopping Features

With the holidays around the corner and shopping season nearly here, Google’s focus on local search in recent years has some experts forecasting local search traffic playing a big role in brick-and-mortar retailers this season. Google is now loading up on a few new features and reporting capabilities. These updates include ways for in-person retailers […]

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November 15, 2017
New Facebook Dynamic Creative Feature

Anytime you can get an advertisement in front of lots of eyes, that’s great. But what if you could reach all those same eyes, but have a customized version of the same ad based on who is viewing it? With a new Facebook tool, this is possible for internet marketing experts everywhere. Facebook is rolling […]

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November 22, 2017
Using Facebook Ads for Local Marketing

Facebook may feel like more of a global tool, but it can have immediate and tangible impact for local businesses. If you’re marketing a local business on Facebook, there are several ways to drive leads and customers directly to your door. Here are three ideas that can help out with online marketing for local businesses. […]

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SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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