Category: Search Engine Marketing

December 11, 2020
SEO vs SEM: Basic Qualities and Differences

The world of internet marketing is a broad one, with several distinct strategies or themes that might be utilized to increase a site’s visibility, branding and accessibility. Two forms that are often interconnected in several ways here, including sometimes being used in coordination with one another, are SEO and SEM. At SEO Werkz, we specialize […]

Read More
March 27, 2020
Why Landing Pages Matter for Internet Marketing, Part 1

If you’re new to the internet marketing world, there are numerous terms or words you might be wondering about. A great example here is the “landing page,” a term most of us have at least heard – but if you were to ask many what it actually is, they often couldn’t give you a good […]

Read More
April 24, 2020
Why Landing Pages Matter for Internet Marketing, Part 3

In previous entries to this multi-part blog series, we’ve gone over numerous important areas for business owners and online marketers to understand with regard to landing pages. These pages, which generally accompany offers or promotions from your business, serve not only as potential conversion locations to turn leads into customers, but also into valuable sources […]

Read More
February 7, 2020
Content Writing Tips for Search Result Featured Snippets, Part 1

For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results that must be considered. In place to provide searchers with a direct, immediate answer to a popular question that shows up directly on the search results page, featured snippets […]

Read More
February 14, 2020
Content Writing Tips for Search Result Featured Snippets, Part 2

In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts of the search result field for many internet marketing pros, allowing them to provide direct answers to prospective clients on the search page to increase convenience. At SEO Werkz, […]

Read More
November 6, 2020
Toxic Backlink Basics, Removal and Prevention, Part 1

There are several ranking factors that play a major SEO role with Google and other search engines, and one of the single most important and consistent remains backlinks. The presence of high-quality links that signal domain authority to Google is absolutely vital within SEO efforts, but not all backlinks created can be of the same […]

Read More
November 13, 2020
Toxic Backlink Basics, Removal and Prevention, Part 2

In part one of this multi-part blog series, we went over some of the broad basics on toxic backlinks within the world of search engine optimization (SEO). While quality backlinks will have a major impact on SEO efforts, toxic backlinks are of lower quality and will often directly damage your campaign in multiple ways. At […]

Read More
November 20, 2020
Toxic Backlink Basics, Removal and Prevention, Part 3

In parts one and two of this multi-part blog series, we’ve gone over everything you need to know about toxic backlinks within SEO. While quality backlinks are a huge part of maintaining your site’s domain authority and visibility, toxic backlinks will not only fail to accomplish this purpose, but also potentially damage your site in […]

Read More
November 27, 2020
GDPR Basics and Impact on the SEO World, Part 1

Technology has impacted the online marketing world in numerous ways throughout the decades, and one prominent theme here within recent years is tracking. Advances in AI have allowed for high levels of tracking within areas like ads and marketing, but this has also led to concerns about privacy and whether users have consented to bring […]

Read More
April 17, 2020
Why Landing Pages Matter for Internet Marketing, Part 2

In part one of this multi-part blog series, we went over some of the basics that business owners, internet marketers and many others in the online advertising space need to know about landing pages. Landing pages, or single web pages that include lead-capture (conversion) forms, allow you to target audiences and grab data about them […]

Read More
SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram