Search Engine Marketing

April 24, 2020
landing pages internet marketing

Why Landing Pages Matter for Internet Marketing, Part 3

In previous entries to this multi-part blog series, we’ve gone over numerous important areas for business owners and online marketers to understand with regard to landing […]
April 17, 2020
landing pages internet marketing

Why Landing Pages Matter for Internet Marketing, Part 2

In part one of this multi-part blog series, we went over some of the basics that business owners, internet marketers and many others in the online […]
March 27, 2020
landing pages internet marketing

Why Landing Pages Matter for Internet Marketing, Part 1

If you’re new to the internet marketing world, there are numerous terms or words you might be wondering about. A great example here is the “landing […]
February 14, 2020
content writing search featured snippets

Content Writing Tips for Search Result Featured Snippets, Part 2

In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts […]
February 7, 2020
content writing search featured snippets

Content Writing Tips for Search Result Featured Snippets, Part 1

For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results […]
November 15, 2019
basics people also ask SERP

Basics and Tips on People Also Ask SERP Results, Part 2

In part one of this two-part blog series, we looked at some of the basic qualities of the “People Also Ask” section that’s become a larger […]
November 8, 2019
basics people also ask SERP

Basics and Tips on People Also Ask SERP Results, Part 1

The world of search engine results pages (SERPs) is constantly changing, and the last 12 to 18 months have been particularly packed with changes when it […]
August 9, 2019
social ads-featured2

Capitalizing on Paid Social Media Advertising Formats, Part 2

In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the […]
August 2, 2019
social ads-featured1

Capitalizing on Paid Social Media Advertising Formats, Part 1

There are several elements that have driven the rise of social media in both business and personal life over the last decade-plus, and one that sits […]
May 23, 2019
numerous benefits of PPC ads

The Numerous Benefits of Pay-Per-Click (PPC) Advertising, Part 1

Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each […]
July 29, 2018
seo pricing

Understanding SEO Pricing

When it comes to the world of search engine optimization (SEO) within internet marketing, there’s a lot of uncertainty in the pricing realm. Numerous factors play […]
May 15, 2018

Basics on Facebook’s Sorting Algorithm

When it comes to social media marketing, algorithms are a huge part of the game. No matter which platform or platforms you use, machine learning and […]
February 15, 2018

PPC Areas Where Humans Are Still Vital

In today’s modern age, computer technology gets a lot of attention in the world of online marketing. Particularly for pay-per-click advertising (PPC), artificial intelligence has been […]
February 8, 2018

Optimizing Facebook Ad Campaigns

For many social media managers within online marketing spheres, increasing the effectiveness of Facebook ads is a big goal. There are several ways to take that […]
January 8, 2018

Using Branded-Content Over Standard Ads

Deciding which kind of content to push most strongly on a medium like Facebook can be a vital consideration for website marketing experts everywhere. In particular, […]
November 22, 2017

Using Facebook Ads for Local Marketing

Facebook may feel like more of a global tool, but it can have immediate and tangible impact for local businesses. If you’re marketing a local business […]
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