Search Engine Marketing

May 23, 2019
numerous benefits of PPC ads

The Numerous Benefits of Pay-Per-Click (PPC) Advertising, Part 1

Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each […]
July 29, 2018
seo pricing

Understanding SEO Pricing

When it comes to the world of search engine optimization (SEO) within internet marketing, there’s a lot of uncertainty in the pricing realm. Numerous factors play […]
May 15, 2018

Basics on Facebook’s Sorting Algorithm

When it comes to social media marketing, algorithms are a huge part of the game. No matter which platform or platforms you use, machine learning and […]
February 15, 2018

PPC Areas Where Humans Are Still Vital

In today’s modern age, computer technology gets a lot of attention in the world of online marketing. Particularly for pay-per-click advertising (PPC), artificial intelligence has been […]
February 8, 2018

Optimizing Facebook Ad Campaigns

For many social media managers within online marketing spheres, increasing the effectiveness of Facebook ads is a big goal. There are several ways to take that […]
January 8, 2018

Using Branded-Content Over Standard Ads

Deciding which kind of content to push most strongly on a medium like Facebook can be a vital consideration for website marketing experts everywhere. In particular, […]
November 22, 2017

Using Facebook Ads for Local Marketing

Facebook may feel like more of a global tool, but it can have immediate and tangible impact for local businesses. If you’re marketing a local business […]
November 15, 2017

New Facebook Dynamic Creative Feature

Anytime you can get an advertisement in front of lots of eyes, that’s great. But what if you could reach all those same eyes, but have […]
November 8, 2017

Google Announces New Shopping Features

With the holidays around the corner and shopping season nearly here, Google’s focus on local search in recent years has some experts forecasting local search traffic […]
September 23, 2017

Optimizing Facebook’s Content Marketing

Within all parts of the internet marketing world, various updates and evolutions over time play a big role. Consider a site like Facebook, where many social […]
July 15, 2017

How New Bing Tools Impact Audience Reach

Everyone in internet marketing wants to find better ways to reach ideal customers – customers likely to need your products and purchase them through the avenues […]
February 16, 2017

Why Goals Matter for SEO

Search engine optimization is quite literally the name of our game at SEO Werkz, and we’ve seen all kinds of successes and failures within the SEO […]
January 23, 2017

Why Are Marketing Plans So Vital?

All the fantastic content, backlinks and keywords in the world are great, but they have a cap on the value they can provide your company without […]
December 22, 2016

The Many Benefits of Online Retargeting

If you’re using online marketing for your business, it’s standard practice to expect that most of your initial web traffic won’t “convert” upon their first click […]
November 22, 2016

What Google’s Manual Action Penalties Mean for SEO

Webmasters are constantly hoping to avoid Google penalties, especially wide algorithm sweeps that are common and can damage organic search traffic. There can often be nothing […]
November 7, 2016

How Google and Other Search Engines Can Fight Fake News

Among the biggest topics of conversation in the news recently is, well, news – the fake kind. A huge increase in the prevalence of outright false […]
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