Search Engine Marketing

March 27, 2020
landing pages internet marketing

Why Landing Pages Matter for Internet Marketing, Part 1

If you’re new to the internet marketing world, there are numerous terms or words you might be wondering about. A great example here is the “landing […]
February 14, 2020
content writing search featured snippets

Content Writing Tips for Search Result Featured Snippets, Part 2

In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts […]
February 7, 2020
content writing search featured snippets

Content Writing Tips for Search Result Featured Snippets, Part 1

For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results […]
November 15, 2019
basics people also ask SERP

Basics and Tips on People Also Ask SERP Results, Part 2

In part one of this two-part blog series, we looked at some of the basic qualities of the “People Also Ask” section that’s become a larger […]
November 8, 2019
basics people also ask SERP

Basics and Tips on People Also Ask SERP Results, Part 1

The world of search engine results pages (SERPs) is constantly changing, and the last 12 to 18 months have been particularly packed with changes when it […]
August 9, 2019
social ads-featured2

Capitalizing on Paid Social Media Advertising Formats, Part 2

In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the […]
August 2, 2019
social ads-featured1

Capitalizing on Paid Social Media Advertising Formats, Part 1

There are several elements that have driven the rise of social media in both business and personal life over the last decade-plus, and one that sits […]
May 23, 2019
numerous benefits of PPC ads

The Numerous Benefits of Pay-Per-Click (PPC) Advertising, Part 1

Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each […]
July 29, 2018
seo pricing

Understanding SEO Pricing

When it comes to the world of search engine optimization (SEO) within internet marketing, there’s a lot of uncertainty in the pricing realm. Numerous factors play […]
May 15, 2018

Basics on Facebook’s Sorting Algorithm

When it comes to social media marketing, algorithms are a huge part of the game. No matter which platform or platforms you use, machine learning and […]
February 15, 2018

PPC Areas Where Humans Are Still Vital

In today’s modern age, computer technology gets a lot of attention in the world of online marketing. Particularly for pay-per-click advertising (PPC), artificial intelligence has been […]
February 8, 2018

Optimizing Facebook Ad Campaigns

For many social media managers within online marketing spheres, increasing the effectiveness of Facebook ads is a big goal. There are several ways to take that […]
January 8, 2018

Using Branded-Content Over Standard Ads

Deciding which kind of content to push most strongly on a medium like Facebook can be a vital consideration for website marketing experts everywhere. In particular, […]
November 22, 2017

Using Facebook Ads for Local Marketing

Facebook may feel like more of a global tool, but it can have immediate and tangible impact for local businesses. If you’re marketing a local business […]
November 15, 2017

New Facebook Dynamic Creative Feature

Anytime you can get an advertisement in front of lots of eyes, that’s great. But what if you could reach all those same eyes, but have […]
November 8, 2017

Google Announces New Shopping Features

With the holidays around the corner and shopping season nearly here, Google’s focus on local search in recent years has some experts forecasting local search traffic […]
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