Category: Local SEO

June 21, 2019
Kinds of Businesses that Benefit From Local SEO, Part 1

Search engine optimization (SEO) is a wide-ranging field, one that covers several different strategy formats and mediums. One area where this is visible is within different search areas – there are such terms as global SEO, national SEO and, particularly important in recent years in the industry, local SEO. At SEO Werkz, our internet marketing […]

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December 11, 2020
SEO vs SEM: Basic Qualities and Differences

The world of internet marketing is a broad one, with several distinct strategies or themes that might be utilized to increase a site’s visibility, branding and accessibility. Two forms that are often interconnected in several ways here, including sometimes being used in coordination with one another, are SEO and SEM. At SEO Werkz, we specialize […]

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March 20, 2020
Importance of Maintaining SEO Through COVID-19 Outbreak, Part 2

In part one of this two-part blog series, we went over some of the major reasons why it’s important not to let SEO and other online marketing efforts lag despite concerns over the coronavirus outbreak and cases of COVID-19. While concerns and precautions are vital for all citizens during this difficult period, business owners and […]

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March 20, 2020
Local SEO and Marketing for National Franchises, Part 3

In parts one and two of this three-part blog series, we’ve gone over several themes and tips when it comes to maximizing local SEO and branding as a national franchise business. While you may have your national marketing efforts under control, the simple reality is that without the right attention to local programs, you could […]

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March 19, 2020
Importance of Maintaining SEO Through COVID-19 Outbreak, Part 1

As understandable fears swirl around the globe regarding the coronavirus outbreak and resulting cases of COVID-19, it’s important for all to be aware of the latest information from reputable resources like the CDC. It’s also vital for citizens to follow the regulations and recommendations of local, state and federal governments regarding social distancing and other […]

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March 13, 2020
Local SEO and Marketing for National Franchises, Part 2

In part one of this multi-part blog series, we went over some of the initial target audience acquisition methods for national franchise businesses looking to improve their local SEO and marketing efforts. While many such franchises have their national marketing fully under control, they often lack the proper tools or expertise to maintain the same […]

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March 6, 2020
Local SEO and Marketing for National Franchises, Part 1

Different business types often require varying approaches to internet marketing, search engine optimization (SEO) and related themes, and a great example here is a business formatted as a national franchise. While such businesses often have their national marketing locked down and under control, they tend to be short on tools for reaching local customers in […]

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January 10, 2020
Primary Factors in Google’s Local Search Algorithm

For many businesses, the ability to advertise and show up prominently in search results within local areas is a vital factor to success. Many business types, from home services to mortgage brokers and many others in between, draw the vast majority of their leads and clients from local pools, meaning it’s extremely important to remain […]

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June 5, 2020
Organic and Local SEO: Similarities and Differences, Part 1

Advances in modern technology have increased the number of ways potential customers can reach out to or otherwise interact with a business through its various online marketing channels, and those in the SEO field are well aware of these varying pathways. There are several distinct categories involved in search engine optimization and related marketing areas, […]

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June 12, 2020
Organic and Local SEO: Similarities and Differences, Part 2

In part one of this two-part blog series, we went over some of the basics on both organic and local SEO. These two categories of search engine optimization relate in several ways, but also have a few important differences that business owners and online marketers should be aware of while utilizing both toward optimizing pages […]

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SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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