Category: Google

January 23, 2018
Basics on Google’s New Rich Results Testing Tool

Google regularly adds new tools to help online marketing managers streamline their processes and make them more efficient, and the turn of the new year has seen the behemoth add another tool related to website content additions. The tool, which is meant to help test structured data, has already rolled out in a limited format […]

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February 15, 2018
PPC Areas Where Humans Are Still Vital

In today’s modern age, computer technology gets a lot of attention in the world of online marketing. Particularly for pay-per-click advertising (PPC), artificial intelligence has been a hot-button topic in recent years as it takes over some of the processes involved with this form of marketing. However, there’s still room for human PPC professionals to […]

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February 27, 2018
What We Know About Google’s New Search Console

After months of testing, Google finally rolled out early access to the beta for their new Search Console in January. While Google has announced that they will continue to port new features over to the new console throughout the year, there’s enough already there that we can take a look at the kinds of features […]

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September 30, 2018
Basics on Google’s Latest Algorithm Update, Part 2

In part one of this two-part blog, we went over some of the basics of Google’s latest broad core algorithm update, which they confirmed took place on August 1. We talked about the statements Google has made on the subject, plus why multiple announcements were made. At SEO Werkz, you come to us for an […]

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December 17, 2018
Implications of Google’s Search Comments Feature

Google makes regular updates that have a potentially significant impact on online marketing professionals and the SEO world as a whole, and one such update is in the works currently: A feature allowing users to actually comment on search results. The feature, which is widespread and allows for a few different types of comments, should […]

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September 21, 2018
Basics on Google’s Latest Algorithm Update, Part 1

Early in August, Google confirmed through search liaison Danny Sullivan that a broad core algorithm update was taking place on August 1. Naturally, as with any big change Google makes in this area, search engine optimization pros around the world immediately began scrambling to identify what’s changed. At SEO Werkz, this is just one part […]

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July 20, 2018
Preparing for Google’s Mobile Speed Update

As most internet marketing pros will know, page speed has been an SEO ranking factor for a while now when it comes to desktop searches. Recently, however, Google has announced that they will be including page speed as a ranking factor for mobile searches as well, a new update that promises to shake up the […]

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August 30, 2018
Google Penalty Basics, Part 2 | SEO Werkz

In part one of this two-part blog, we went over some of the important factors in Google penalties. We discussed the two common types of manual actions Google might take, then dove into the most severe penalty (formerly called the “Gray Bar” penalty) and how you can recover from it. Today, we’ll look at what’s […]

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December 15, 2017
Basics on Google Trends Changes

For some time, Google Trends has been a valuable tool for internet marketing managers around the advertising world. It makes it possible to search trends within web searches, allowing marketers everywhere to glean vital information about potential demographics. Now, Google is adding new filters to this trends data that will make it possible to view […]

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December 22, 2017
Avoiding Misuse of Google Event Markups

Within the world of online marketing, there are some publishers and webmasters who use misleading tactics. One such tactic is using event markups in a way that’s misleading to searchers – but Google is cracking down on this. Google is warning publishers and webmasters alike not to use event markups in misleading ways. As punishment […]

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