Category: Google

April 24, 2020
Why Landing Pages Matter for Internet Marketing, Part 3

In previous entries to this multi-part blog series, we’ve gone over numerous important areas for business owners and online marketers to understand with regard to landing pages. These pages, which generally accompany offers or promotions from your business, serve not only as potential conversion locations to turn leads into customers, but also into valuable sources […]

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January 10, 2020
Primary Factors in Google’s Local Search Algorithm

For many businesses, the ability to advertise and show up prominently in search results within local areas is a vital factor to success. Many business types, from home services to mortgage brokers and many others in between, draw the vast majority of their leads and clients from local pools, meaning it’s extremely important to remain […]

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January 17, 2020
Removing Unwanted Spam from Google Search Results, Part 1

There are a few areas of the internet marketing and search engine optimization world that are often self-policed, and one such area is the reporting of spam, such as fake and duplicate listings, particularly within local searches. Google does not have the proper regulation staffing or processes in place for all kinds of spam that […]

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January 24, 2020
Removing Unwanted Spam from Google Search Results, Part 2

In part one of this two-part blog series, we dug into some of the initial steps to take if you’re looking to help remove spam results from your common Google search queries. Google itself has not done a good enough job policing these kinds of results, meaning it falls to SEO experts and business owners […]

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February 7, 2020
Content Writing Tips for Search Result Featured Snippets, Part 1

For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results that must be considered. In place to provide searchers with a direct, immediate answer to a popular question that shows up directly on the search results page, featured snippets […]

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February 14, 2020
Content Writing Tips for Search Result Featured Snippets, Part 2

In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts of the search result field for many internet marketing pros, allowing them to provide direct answers to prospective clients on the search page to increase convenience. At SEO Werkz, […]

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June 9, 2020
Evaluating Google’s May 2020 Core Algorithm Update, Part 1

The world of SEO is one that’s constantly updating, with online marketing and SEO pros regularly tracking the changes Google and other search engines make and adjusting their efforts accordingly. This theme is particularly relevant when Google makes a significant update to its core algorithm for search results, which it generally does every few months, […]

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November 6, 2020
Toxic Backlink Basics, Removal and Prevention, Part 1

There are several ranking factors that play a major SEO role with Google and other search engines, and one of the single most important and consistent remains backlinks. The presence of high-quality links that signal domain authority to Google is absolutely vital within SEO efforts, but not all backlinks created can be of the same […]

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November 20, 2020
Toxic Backlink Basics, Removal and Prevention, Part 3

In parts one and two of this multi-part blog series, we’ve gone over everything you need to know about toxic backlinks within SEO. While quality backlinks are a huge part of maintaining your site’s domain authority and visibility, toxic backlinks will not only fail to accomplish this purpose, but also potentially damage your site in […]

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November 27, 2020
GDPR Basics and Impact on the SEO World, Part 1

Technology has impacted the online marketing world in numerous ways throughout the decades, and one prominent theme here within recent years is tracking. Advances in AI have allowed for high levels of tracking within areas like ads and marketing, but this has also led to concerns about privacy and whether users have consented to bring […]

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SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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