Category: Google

January 15, 2021
Direct Vs. Organic Traffic: Basics and Common Sources

Within the world of SEO and digital marketing, few elements are more important than understanding how and why visitors got to your site. This is referred to as website traffic, and there are several sources of such traffic – two of the most common of which, and which are often compared to one another, being […]

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January 8, 2021
Domain Authority: Interpreting Score and Changes

In part one of this two-part blog series, we went over some of the basics on what’s known in the SEO world as Domain Authority. Created by industry leader Moz and meant to mimic many of the important metrics sites like Google use to rank and value pages, Domain Authority can be checked using tools […]

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January 1, 2021
Understanding Recent and Future Google Updates

As they do several times per year, Google released a broad core algorithm on December 3, 2020. This is a normal process for Google, which does this a few times per year, and this one had a particular impact on a few different industries. At SEO Werkz, one of our top specialties is helping clients […]

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October 4, 2019
Important Info on Google’s Recent Review Star Changes, Part 1

Understanding changes to the way Google operates is a big part of success within any internet marketing company, and a recent change they announced could play a big role in one specific area here: Reviews and review stars. On Monday September 16, Google made the announcement that they would begin restricting review stars on search […]

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October 11, 2019
Important Info on Google’s Recent Review Star Changes, Part 2

In part one of this two-part blog series, we looked into some of the recent changes made by Google when it comes to review stars for SERPs. Aimed at targeting what the company labels as “self-serving” reviews and removing them from results, the update had a significant impact on a wide range of industries. At […]

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November 1, 2019
Google’s New Audience Targeting Options Ahead of the Holidays

For those within the internet marketing sphere, particularly within specific fields like SEO and PPC, keeping an eye on new tools and features rolled out by Google and other search engines is a vital task. Identifying and understanding changes quickly, plus implementing the needed changes to your efforts, goes a long way when it comes […]

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April 17, 2019
Capitalizing on Changes to Google Manufacturer Center

Google as a company presents a number of high-quality tools for online marketers and manufacturers to improve their branding efforts, and one such tool is the Google Manufacturer Center. Complete with many capabilities that impact both customer-facing information and business-facing analytics, the Manufacturing Center is free and allows significant control over the way your products […]

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May 23, 2019
The Numerous Benefits of Pay-Per-Click (PPC) Advertising, Part 1

Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each click of their ads, essentially buying visits to a site rather than “earning” them through other SEO formats. At SEO Werkz, we’re proud to assist all our clients with […]

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December 11, 2020
SEO vs SEM: Basic Qualities and Differences

The world of internet marketing is a broad one, with several distinct strategies or themes that might be utilized to increase a site’s visibility, branding and accessibility. Two forms that are often interconnected in several ways here, including sometimes being used in coordination with one another, are SEO and SEM. At SEO Werkz, we specialize […]

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March 27, 2020
Why Landing Pages Matter for Internet Marketing, Part 1

If you’re new to the internet marketing world, there are numerous terms or words you might be wondering about. A great example here is the “landing page,” a term most of us have at least heard – but if you were to ask many what it actually is, they often couldn’t give you a good […]

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SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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