May 23, 2019
numerous benefits of PPC ads

The Numerous Benefits of Pay-Per-Click (PPC) Advertising, Part 1

Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each […]
April 17, 2019

Capitalizing on Changes to Google Manufacturer Center

Google as a company presents a number of high-quality tools for online marketers and manufacturers to improve their branding efforts, and one such tool is the […]
December 17, 2018

Implications of Google’s Search Comments Feature

Google makes regular updates that have a potentially significant impact on online marketing professionals and the SEO world as a whole, and one such update is […]
September 30, 2018

Basics on Google’s Latest Algorithm Update, Part 2

In part one of this two-part blog, we went over some of the basics of Google’s latest broad core algorithm update, which they confirmed took place […]
September 21, 2018

Basics on Google’s Latest Algorithm Update, Part 1

Early in August, Google confirmed through search liaison Danny Sullivan that a broad core algorithm update was taking place on August 1. Naturally, as with any […]
August 30, 2018

Google Penalty Basics, Part 2 | SEO Werkz

In part one of this two-part blog, we went over some of the important factors in Google penalties. We discussed the two common types of manual […]
July 20, 2018
mobile speed

Preparing for Google’s Mobile Speed Update

As most internet marketing pros will know, page speed has been an SEO ranking factor for a while now when it comes to desktop searches. Recently, […]
April 30, 2018

What Google’s Mobile-First Indexing Means

In March, Google announced that their first ever “mobile-first” indexing on the web would begin after roughly 18 months of testing. This plan, which was first […]
April 15, 2018

Areas to Avoid in Google My Business Return

Google has announced it’s bringing back the business description field within Google My Business listings, an important development for online marketing pros. This return, which is […]
February 27, 2018

What We Know About Google’s New Search Console

After months of testing, Google finally rolled out early access to the beta for their new Search Console in January. While Google has announced that they […]
February 15, 2018

PPC Areas Where Humans Are Still Vital

In today’s modern age, computer technology gets a lot of attention in the world of online marketing. Particularly for pay-per-click advertising (PPC), artificial intelligence has been […]
January 23, 2018

Basics on Google’s New Rich Results Testing Tool

Google regularly adds new tools to help online marketing managers streamline their processes and make them more efficient, and the turn of the new year has […]
January 15, 2018

Google Clarifies Former Employee Review Guidelines

There are some areas of Google My Business guidelines that can be somewhat ambiguous and hard to understand, and one of these areas has long been […]
December 22, 2017

Avoiding Misuse of Google Event Markups

Within the world of online marketing, there are some publishers and webmasters who use misleading tactics. One such tactic is using event markups in a way […]
December 15, 2017

Basics on Google Trends Changes

For some time, Google Trends has been a valuable tool for internet marketing managers around the advertising world. It makes it possible to search trends within […]
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