March 27, 2020
landing pages internet marketing

Why Landing Pages Matter for Internet Marketing, Part 1

If you’re new to the internet marketing world, there are numerous terms or words you might be wondering about. A great example here is the “landing […]
February 14, 2020
content writing search featured snippets

Content Writing Tips for Search Result Featured Snippets, Part 2

In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts […]
February 7, 2020
content writing search featured snippets

Content Writing Tips for Search Result Featured Snippets, Part 1

For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results […]
January 24, 2020
removing spam google search results

Removing Unwanted Spam from Google Search Results, Part 2

In part one of this two-part blog series, we dug into some of the initial steps to take if you’re looking to help remove spam results […]
January 17, 2020
removing spam google search results

Removing Unwanted Spam from Google Search Results, Part 1

There are a few areas of the internet marketing and search engine optimization world that are often self-policed, and one such area is the reporting of […]
January 10, 2020
factors google’s local search algorithm

Primary Factors in Google’s Local Search Algorithm

For many businesses, the ability to advertise and show up prominently in search results within local areas is a vital factor to success. Many business types, […]
November 1, 2019
google audience targeting options

Google’s New Audience Targeting Options Ahead of the Holidays

For those within the internet marketing sphere, particularly within specific fields like SEO and PPC, keeping an eye on new tools and features rolled out by […]
October 11, 2019
google’s review star changes

Important Info on Google’s Recent Review Star Changes, Part 2

In part one of this two-part blog series, we looked into some of the recent changes made by Google when it comes to review stars for […]
October 4, 2019
google’s review star changes

Important Info on Google’s Recent Review Star Changes, Part 1

Understanding changes to the way Google operates is a big part of success within any internet marketing company, and a recent change they announced could play […]
May 23, 2019
numerous benefits of PPC ads

The Numerous Benefits of Pay-Per-Click (PPC) Advertising, Part 1

Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each […]
April 17, 2019
google-manufacturer-center

Capitalizing on Changes to Google Manufacturer Center

Google as a company presents a number of high-quality tools for online marketers and manufacturers to improve their branding efforts, and one such tool is the […]
December 17, 2018
google-search-comments

Implications of Google’s Search Comments Feature

Google makes regular updates that have a potentially significant impact on online marketing professionals and the SEO world as a whole, and one such update is […]
September 30, 2018
google-algorithm-0818-1c

Basics on Google’s Latest Algorithm Update, Part 2

In part one of this two-part blog, we went over some of the basics of Google’s latest broad core algorithm update, which they confirmed took place […]
September 21, 2018
google-algorithm-0818-1b

Basics on Google’s Latest Algorithm Update, Part 1

Early in August, Google confirmed through search liaison Danny Sullivan that a broad core algorithm update was taking place on August 1. Naturally, as with any […]
August 30, 2018

Google Penalty Basics, Part 2 | SEO Werkz

In part one of this two-part blog, we went over some of the important factors in Google penalties. We discussed the two common types of manual […]
July 20, 2018
mobile speed

Preparing for Google’s Mobile Speed Update

As most internet marketing pros will know, page speed has been an SEO ranking factor for a while now when it comes to desktop searches. Recently, […]
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