Digital Marketing

November 22, 2017

Using Facebook Ads for Local Marketing

Facebook may feel like more of a global tool, but it can have immediate and tangible impact for local businesses. If you’re marketing a local business […]
November 15, 2017

New Facebook Dynamic Creative Feature

Anytime you can get an advertisement in front of lots of eyes, that’s great. But what if you could reach all those same eyes, but have […]
November 8, 2017

Google Announces New Shopping Features

With the holidays around the corner and shopping season nearly here, Google’s focus on local search in recent years has some experts forecasting local search traffic […]
November 1, 2017

Basics on Twitter’s 280 Character Rollout

As of early November, Twitter’s long-anticipated move to 280 characters was rolling out to all users in supported languages. The move was first reported in September, […]
September 16, 2017

Google Updates Local Inventory Searches

Back in May, Google introduced an update that would quickly give retailers who run Local Inventory Ads another way for their searchers to find out of […]
June 9, 2017

Learning About New Google Attribution

Google Marketing Next was held in San Francisco last week, and one of the biggest pieces of news coming from it was the release of Google […]
May 9, 2017

Google Rolls Out Similar Audiences Update

After a tease and a beta testing phase, Google has finally rolled out a long-awaited Search update that could have a large impact on online marketing […]
May 2, 2017

Basics and Benefits of Pay-Per-Click (PPC)

If you’re looking into internet marketing for your business, there are a few important areas to investigate. One is SEO, or search engine marketing – a […]
April 15, 2017

Understanding Google’s New “Fred” Update

Any major Google update will draw wide reactions within the SEO community, and a recent update called “Fred” is no exception. Confirmed by Google’s Gary Illyes, […]
April 8, 2017

Optimizing Search and Social Content Together

Within the world of internet marketing, the fields of search optimization (SEO) and social media marketing don’t intersect that often. They typically take very different strategies […]
February 16, 2017

Why Goals Matter for SEO

Search engine optimization is quite literally the name of our game at SEO Werkz, and we’ve seen all kinds of successes and failures within the SEO […]
February 9, 2017

The Benefits of Repurposed Social Content

Social media content is designed to maximize your channels which can lead to clicks and conversions, and as such, you want to get as much as […]
January 23, 2017

Why Are Marketing Plans So Vital?

All the fantastic content, backlinks and keywords in the world are great, but they have a cap on the value they can provide your company without […]
December 8, 2016

How Can Online Reviews Affect Your Business?

As anyone who’s spent any time in online marketing can tell you, online reviews can be a huge crux point for your business. Previous and current […]
November 28, 2016

Why Spend Money on Facebook Ads?

Social media has been at the forefront of online marketing and only coming on stronger for years. It’s a huge part of any internet marketing company, […]
November 7, 2016

How Google and Other Search Engines Can Fight Fake News

Among the biggest topics of conversation in the news recently is, well, news – the fake kind. A huge increase in the prevalence of outright false […]
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