Category: Digital Marketing

January 11, 2019
Retailer Tactics for Competing With Amazon, Part 2

In part one of this two-part blog series, we discussed the retail giant Amazon and how smaller companies in the e-commerce space can compete. Amazon may feel like they control the entire industry, but there are actually plenty of weak points they present where competitors can find their niche. At SEO Werkz, we’re here to […]

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March 7, 2019
2018 Organic Search Winners and Losers, Part 1

Within the world of search engines and SEO (search engine optimization), there’s understandably a big emphasis on tracking trends. Google and other search engines are regularly updating and making changes that impact the way the entire industry operates, and being on top of these can often make the difference between SEO success and failure. At […]

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March 14, 2019
2018 Organic Search Winners and Losers, Part 2

In part one of this two-part blog, we went over some of the most important winners and losers from research on 2018 organic search visibility. The SEO industry is one that draws heavy value from tracking and understanding these kinds of trends, and the results of the past year can tell us a great number […]

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March 20, 2020
Local SEO and Marketing for National Franchises, Part 3

In parts one and two of this three-part blog series, we’ve gone over several themes and tips when it comes to maximizing local SEO and branding as a national franchise business. While you may have your national marketing efforts under control, the simple reality is that without the right attention to local programs, you could […]

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March 27, 2020
Why Landing Pages Matter for Internet Marketing, Part 1

If you’re new to the internet marketing world, there are numerous terms or words you might be wondering about. A great example here is the “landing page,” a term most of us have at least heard – but if you were to ask many what it actually is, they often couldn’t give you a good […]

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April 24, 2020
Why Landing Pages Matter for Internet Marketing, Part 3

In previous entries to this multi-part blog series, we’ve gone over numerous important areas for business owners and online marketers to understand with regard to landing pages. These pages, which generally accompany offers or promotions from your business, serve not only as potential conversion locations to turn leads into customers, but also into valuable sources […]

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March 13, 2020
Local SEO and Marketing for National Franchises, Part 2

In part one of this multi-part blog series, we went over some of the initial target audience acquisition methods for national franchise businesses looking to improve their local SEO and marketing efforts. While many such franchises have their national marketing fully under control, they often lack the proper tools or expertise to maintain the same […]

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March 6, 2020
Local SEO and Marketing for National Franchises, Part 1

Different business types often require varying approaches to internet marketing, search engine optimization (SEO) and related themes, and a great example here is a business formatted as a national franchise. While such businesses often have their national marketing locked down and under control, they tend to be short on tools for reaching local customers in […]

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January 3, 2020
Tracking Success Within Social Media Marketing, Part 2

In part one of this two-part blog series, we went over some of the initial factors involved in measuring the success of your social media marketing efforts. Social media marketing is a bit different from other forms of online marketing, functioning as a way to converse with potential clients and allow them to participate in […]

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February 21, 2020
Maximizing Social Media Marketing Channels, Part 1

For internet marketing pros everywhere, success in the year 2020 is virtually impossible without the proper attention paid to social media marketing. Social media has become a massive and widely-used method of sharing marketing and branding information, from linking to business websites to promoting products, sales or new services. At SEO Werkz, we offer comprehensive […]

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SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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