Digital Marketing

August 9, 2019
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Capitalizing on Paid Social Media Advertising Formats, Part 2

In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the […]
June 14, 2019
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The Numerous Benefits of Pay-Per-Click (PPC) Advertising, Part 2

In part one of this two-part blog series, we went over some of the primary benefits of PPC, or pay-per-click, advertising. A cousin to search engine […]
April 17, 2019
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Capitalizing on Changes to Google Manufacturer Center

Google as a company presents a number of high-quality tools for online marketers and manufacturers to improve their branding efforts, and one such tool is the […]
March 14, 2019
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2018 Organic Search Winners and Losers, Part 2

In part one of this two-part blog, we went over some of the most important winners and losers from research on 2018 organic search visibility. The […]
March 7, 2019
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2018 Organic Search Winners and Losers, Part 1

Within the world of search engines and SEO (search engine optimization), there’s understandably a big emphasis on tracking trends. Google and other search engines are regularly […]
January 11, 2019
competing with Amazon

Retailer Tactics for Competing With Amazon, Part 2

In part one of this two-part blog series, we discussed the retail giant Amazon and how smaller companies in the e-commerce space can compete. Amazon may […]
November 6, 2018
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Digital Marketing Survey Results, Part 2

In part one of this two-part blog series, we went over some of the basic trends found in a recent Clutch survey of over 500 digital […]
November 1, 2018
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Digital Marketing Survey Results, Part 1

In today’s tech-heavy world, having an online presence as a business is nothing short of a necessity. And unlike previous decades, where “online presence” meant little […]
October 16, 2018
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3 Tips to Increase Website Traffic Today

When you increase website traffic for your business, you capture more leads and boost your chances of converting prospects to clients. And for most companies, conversions […]
September 12, 2018
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What Facebook’s Ad Services Removal Means

Over the last couple years, and particularly in recent months, Facebook has undergone major efforts to clean up its various platforms and reduce the damaging ways […]
September 2, 2018
facebook mobile application

Basics on Facebook Reputation Score

In one of the more publicized areas of social media in recent memory, Facebook has recently been under fire in the public eye based on trustworthiness. […]
August 30, 2018

Google Penalty Basics, Part 2 | SEO Werkz

In part one of this two-part blog, we went over some of the important factors in Google penalties. We discussed the two common types of manual […]
July 11, 2018
online marketing

How Voice Search is Changing Online Marketing, Part 2

In part one of this two-part blog series, we went over some of the simple basics of voice search in the online marketing world. We looked […]
July 2, 2018
online marketing

How Voice Search is Changing Online Marketing, Part 1

As technology continues to advance, the world of online and digital marketing continues to change. One big area that’s making a huge impact on searches and […]
May 30, 2018

Engagement Tactics for Local Search, Part 2

In part one of this two-part blog series, we went over some tactics for helping raise your engagement within local search. This feature of Google, which […]
May 22, 2018

Engagement Tactics for Local Search, Part 1

To improve listing quality and limit spam, Google maintains the Local Guide program, which allows people to provide information about local businesses directly to Google. This […]
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