Category: Digital Marketing

Importance of CRO for SEO and Digital Marketing

The SEO world contains a few important acronyms that describe vital parts of the online marketing realm, and one prominent example here is known as CRO. Short for Conversion Rate Optimization, CRO is the process of increasing the percentage of your site visitors who take a positive action – and it’s enormously valuable in terms […]

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Use of Call Tracking and CallRail in Online Marketing

There are several areas where pay-per-click advertising, or PPC for short, differs somewhat from SEO and related online marketing efforts, and one example is an option known as call tracking. Carried out by major companies like CallRail plus a number of other providers, call tracking is a form of marketing technology related to digital advertising […]

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Direct Vs. Organic Traffic: Importance of SEO and Security

In part one of this two-part blog series, we went over some of the basic differences between direct and organic website traffic. These are two opposing forms of traffic within the digital marketing world, with organic search results generally serving as the more desirable for several reasons – but understanding why this is the case, […]

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Direct Vs. Organic Traffic: Basics and Common Sources

Within the world of SEO and digital marketing, few elements are more important than understanding how and why visitors got to your site. This is referred to as website traffic, and there are several sources of such traffic – two of the most common of which, and which are often compared to one another, being […]

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Why Landing Pages Matter for Internet Marketing, Part 3

In previous entries to this multi-part blog series, we’ve gone over numerous important areas for business owners and online marketers to understand with regard to landing pages. These pages, which generally accompany offers or promotions from your business, serve not only as potential conversion locations to turn leads into customers, but also into valuable sources […]

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Why Landing Pages Matter for Internet Marketing, Part 2

In part one of this multi-part blog series, we went over some of the basics that business owners, internet marketers and many others in the online advertising space need to know about landing pages. Landing pages, or single web pages that include lead-capture (conversion) forms, allow you to target audiences and grab data about them […]

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Local SEO and Marketing for National Franchises, Part 2

In part one of this multi-part blog series, we went over some of the initial target audience acquisition methods for national franchise businesses looking to improve their local SEO and marketing efforts. While many such franchises have their national marketing fully under control, they often lack the proper tools or expertise to maintain the same […]

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Local SEO and Marketing for National Franchises, Part 1

Different business types often require varying approaches to internet marketing, search engine optimization (SEO) and related themes, and a great example here is a business formatted as a national franchise. While such businesses often have their national marketing locked down and under control, they tend to be short on tools for reaching local customers in […]

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