If you’re building a new company website from scratch, one of the most important areas to consider is content creation. Content is a vital part of several internet marketing areas, including a popular buzzword in the industry: Blog content, such as the content you’re reading right now.
At SEO Werkz, our web design and SEO experts will explain to you precisely how content creation impacts the visibility of your site to search engines, plus several other important related areas. What are some of the general blog content areas we’ll go over with you? Here are some general themes for building a company blog from the ground up and turning into a valuable piece of your online marketing.
For starters, it’s important to evaluate the timing and needs of your site when it comes to blog content. First of all, this involves determining whether you yourself will be writing the content needed, or whether you’ll be hiring this service out elsewhere – both options may be valuable depending on your business type and other factors.
From here, get to work creating a blog calendar. If you’re outsourcing blog writing, much of this will depend on your budget available. If you’re doing the writing in-house, it will depend on the time you have available. Blogs should be between 350 and 450 words in length, so plan for that range and go from there.
Once you have the schedule laid out, it’s time to determine the kinds of content you want on the blog – and to communicate that to writers, if outsourcing. For starters, begin with some of the simplest areas of the business, including the problems you help solve, the solutions you provide for customers, and similar areas.
Throughout blog content, the major theme should be helping customers or potential customers. You want to specifically show how what you offer can benefit them and solve the issues they have, including how long-term solutions within your business can prevent future issues.
Once you’ve begun to produce consistent content and attract a larger audience, it’s time to split this audience up into two primary groups: Those who actually become (or already are) customers versus those who just share the content. While both these groups are good for you in the long run, you can create different kinds of content to speak to each of them.
For engaged customers, look for new ways to put products and services in front of them that pique their interest. For those who have not purchased anything, try to find out why they’re interested in your content and what will keep them coming back – and potentially even crossing over into the other group.
For more on building a blog and strong website content, or to learn about any of our SEO, web design or PPC services, speak to the pros at SEO Werkz today.