Content Writing Tips for Search Result Featured Snippets, Part 2

In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts of the search result field for many internet marketing pros, allowing them to provide direct answers to prospective clients on the search page to increase convenience.At SEO Werkz, featured […]

Content Writing Tips for Search Result Featured Snippets, Part 1

For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results that must be considered. In place to provide searchers with a direct, immediate answer to a popular question that shows up directly on the search results page, featured snippets […]

Removing Unwanted Spam from Google Search Results, Part 2

In part one of this two-part blog series, we dug into some of the initial steps to take if you’re looking to help remove spam results from your common Google search queries. Google itself has not done a good enough job policing these kinds of results, meaning it falls to SEO experts and business owners […]

Removing Unwanted Spam from Google Search Results, Part 1

There are a few areas of the internet marketing and search engine optimization world that are often self-policed, and one such area is the reporting of spam, such as fake and duplicate listings, particularly within local searches. Google does not have the proper regulation staffing or processes in place for all kinds of spam that […]

Primary Factors in Google’s Local Search Algorithm

For many businesses, the ability to advertise and show up prominently in search results within local areas is a vital factor to success. Many business types, from home services to mortgage brokers and many others in between, draw the vast majority of their leads and clients from local pools, meaning it’s extremely important to remain […]

Tracking Success Within Social Media Marketing, Part 2

In part one of this two-part blog series, we went over some of the initial factors involved in measuring the success of your social media marketing efforts. Social media marketing is a bit different from other forms of online marketing, functioning as a way to converse with potential clients and allow them to participate in […]

Tracking Success Within Social Media Marketing, Part 1

With each passing year, the use of social media within online marketing becomes more and more important. These channels are used by billions of people, and they’re a vital way to connect with prospective customers and showcase various marketing strategies and brand awareness solutions.At SEO Werkz, we’re here to help with all avenues of your […]

Identifying and Rectifying SEO De-Indexing Concerns, Part 2

In part one of this two-part blog series, we went over some of the steps toward identifying and addressing de-indexing issues on your site. This issue, often caused by a mistaken push of certain code onto your site, can create major rankings drops for keywords – but can also be remedied with the proper approach.At […]

Identifying and Rectifying SEO De-Indexing Concerns, Part 1

At SEO Werkz, we know that several areas of the search engine optimization and internet marketing world may seem like a minefield to those without experience in them. That’s part of why we’re here: To help guide you through the complex areas of SEO, PPC and other online marketing tools to bring you maximum brand […]

Utilizing Social Media for Increased Holiday Engagement, Part 2

In part one of this two-part blog series, we went over the ways various social media platforms can benefit your branding and marketing efforts over the holiday season. These tools are important throughout the year, of course, but they take on increased emphasis during this part of the year, when consumer purchases are way up […]

Utilizing Social Media for Increased Holiday Engagement, Part 1

For many businesses that utilize social media as one of many branding tools, the holiday period each year is vital. Holiday shoppers are already making plans and purchases, and the percentage of those who are influenced by social media in this realm only rises with each passing year.At SEO Werkz, our social media marketing team […]

Basics and Tips on People Also Ask SERP Results, Part 2

In part one of this two-part blog series, we looked at some of the basic qualities of the “People Also Ask” section that’s become a larger and larger part of Google SERPs over the last 12 to 18 months. This feature is making a major impact on SEO and other internet marketing efforts, and marketers […]

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