Handling SEO Needs Individually Vs. Hiring an SEO Team, Part 2

In part one of this multi-part blog series, we went over some of the basics involved with determining whether to attempt your own SEO or outsource these services. SEO, or search engine optimization, is a vital area of success for numerous online businesses, but how to maximize it is a major question regularly facing business […]

Handling SEO Needs Individually Vs. Hiring an SEO Team, Part 1

If you’ve recently decided to focus more heavily on your company website and related search engine optimization (SEO) areas, you might be considering a common choice for business owners or online marketing managers. Do I attempt to handle SEO on my own, or do I hire an SEO team that will complete many of these […]

Structured Data and Related SEO Best Practices, Part 3

In parts one and two of this multi-part blog series, we’ve been going over structured data on websites and the best formats for implementing it. Structured data is vital for allowing Google and other search engines to understand your site and page content, which in turn helps it properly rank it and display rich data […]

Structured Data and Related SEO Best Practices, Part 2

In part one of this multi-part blog series, we went over some of the basics on structured data mark-ups within the SEO world. Structured data, which is code that allows Google and other search engines to understand the content on a given web page so it can be ranked properly, is vital for business websites […]

Structured Data and Related SEO Best Practices, Part 1

If you’ve had some experience in the search engine optimization world in the past, you may have heard of structured data and the need to implement it on a given business website. There are a few distinct methods for implementing such data, and two of the most common within this realm are Google’s Data Highlighter […]

How We’re Responding to Google’s May Core Update

As business owners and marketing team members are likely aware, Google published its second Core Update of 2020 back in May. This update, like most Core Updates, had a significant impact on numerous websites and SEO elements – we noticed our clients with great content were rewarded by this update.“For many business that have been […]

Evaluating Google’s May 2020 Core Algorithm Update, Part 2

In part one of this two-part blog series, we went over some basics and general reactions to Google’s early May update to their core rankings algorithm. There has been a general feeling of discontent within the SEO community regarding a few apparent results of this update, though it’s still early enough in the game that […]

Organic and Local SEO: Similarities and Differences, Part 2

In part one of this two-part blog series, we went over some of the basics on both organic and local SEO. These two categories of search engine optimization relate in several ways, but also have a few important differences that business owners and online marketers should be aware of while utilizing both toward optimizing pages […]

Evaluating Google’s May 2020 Core Algorithm Update, Part 1

The world of SEO is one that’s constantly updating, with online marketing and SEO pros regularly tracking the changes Google and other search engines make and adjusting their efforts accordingly. This theme is particularly relevant when Google makes a significant update to its core algorithm for search results, which it generally does every few months, […]

Organic and Local SEO: Similarities and Differences, Part 1

Advances in modern technology have increased the number of ways potential customers can reach out to or otherwise interact with a business through its various online marketing channels, and those in the SEO field are well aware of these varying pathways. There are several distinct categories involved in search engine optimization and related marketing areas, […]

Tips on How to Choose an SEO Company, Part 2

In part one of this two-part blog series, we went over some basic tips on selecting an SEO company to hire for your business’s marketing efforts. There are a number of SEO companies and experts out there, each with their own distinct approaches and reputations, and selecting a reliable one for your business will make […]

Tips on How to Choose an SEO Company, Part 1

If you’re considering hiring SEO professionals to aid with your business’s online marketing efforts, it’s important to do your due diligence like you would for many other related services. Simply choosing the first SEO company that comes to mind is a recipe for disaster, as you may not have any clue of that company’s actual […]