January 11, 2019
competing with Amazon

Retailer Tactics for Competing With Amazon, Part 2

In part one of this two-part blog series, we discussed the retail giant Amazon and how smaller companies in the e-commerce space can compete. Amazon may […]
January 8, 2019
how to compete with amazon

Retailer Tactics for Competing With Amazon, Part 1

For many retailers and similar businesses, Amazon is both the gold standard and a major problem when it comes to competition. Amazon is one of the […]
January 1, 2019

Your Web Design Should Include Animation

Using animation as a part of your web design can draw more potential customers in and help improve the user experience for your site visitors. If […]
December 22, 2018

Using Your Social Media Budget Properly

Just a decade or so ago, the world of social media marketing was sporadically used by online marketing pros and brands. Much of the content was […]
December 17, 2018

Implications of Google’s Search Comments Feature

Google makes regular updates that have a potentially significant impact on online marketing professionals and the SEO world as a whole, and one such update is […]
November 27, 2018

Local SEO: Why You Should Be Using Service Area Pages

Local SEO is one of the most powerful search engine optimization tools available today, and a great way to reach highly qualified prospects in your area. […]
November 20, 2018

Increasing Facebook and Twitter Reach During the Holiday Season

The holidays are fast approaching, and for online marketing pros everywhere, this is an important time of year. Retail and other customer-facing businesses explode during this […]
November 13, 2018

Promotion Tips for New Facebook Pages

If you’re in charge of a new business or one that’s looking to catch up to modern times in terms of internet marketing, one of your […]
November 6, 2018

Digital Marketing Survey Results, Part 2

In part one of this two-part blog series, we went over some of the basic trends found in a recent Clutch survey of over 500 digital […]
November 1, 2018

Digital Marketing Survey Results, Part 1

In today’s tech-heavy world, having an online presence as a business is nothing short of a necessity. And unlike previous decades, where “online presence” meant little […]
October 16, 2018

3 Tips to Increase Website Traffic Today

When you increase website traffic for your business, you capture more leads and boost your chances of converting prospects to clients. And for most companies, conversions […]
October 9, 2018

New Website Design? Think About SEO First.

Effective SEO requires more than just good website design. Unless you optimize your site for the search engines, very little will come of your other efforts, […]
October 2, 2018

Google Chrome Gets Serious About HTTPS for Website Security

Google’s Chrome browser recently ramped up website security, so unless you keep your site current with industry encryption standards, it could hurt your standing in the […]
September 30, 2018

Basics on Google’s Latest Algorithm Update, Part 2

In part one of this two-part blog, we went over some of the basics of Google’s latest broad core algorithm update, which they confirmed took place […]
September 21, 2018

Basics on Google’s Latest Algorithm Update, Part 1

Early in August, Google confirmed through search liaison Danny Sullivan that a broad core algorithm update was taking place on August 1. Naturally, as with any […]
September 12, 2018
facebook in laptop

What Facebook’s Ad Services Removal Means

Over the last couple years, and particularly in recent months, Facebook has undergone major efforts to clean up its various platforms and reduce the damaging ways […]
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