Utilizing Social Media for Increased Holiday Engagement, Part 2

In part one of this two-part blog series, we went over the ways various social media platforms can benefit your branding and marketing efforts over the holiday season. These tools are important throughout the year, of course, but they take on increased emphasis during this part of the year, when consumer purchases are way up […]

Utilizing Social Media for Increased Holiday Engagement, Part 1

For many businesses that utilize social media as one of many branding tools, the holiday period each year is vital. Holiday shoppers are already making plans and purchases, and the percentage of those who are influenced by social media in this realm only rises with each passing year.At SEO Werkz, our social media marketing team […]

Basics and Tips on People Also Ask SERP Results, Part 2

In part one of this two-part blog series, we looked at some of the basic qualities of the “People Also Ask” section that’s become a larger and larger part of Google SERPs over the last 12 to 18 months. This feature is making a major impact on SEO and other internet marketing efforts, and marketers […]

Basics and Tips on People Also Ask SERP Results, Part 1

The world of search engine results pages (SERPs) is constantly changing, and the last 12 to 18 months have been particularly packed with changes when it comes to Google SERPs. Several elements, including featured snippets, local packs and Knowledge Graphs, have begun to occupy larger and larger amounts of space within a standard search result, […]

Google’s New Audience Targeting Options Ahead of the Holidays

For those within the internet marketing sphere, particularly within specific fields like SEO and PPC, keeping an eye on new tools and features rolled out by Google and other search engines is a vital task. Identifying and understanding changes quickly, plus implementing the needed changes to your efforts, goes a long way when it comes […]

Primer on Creating Instagram Ads for Your Business, Part 2

In part one of this two-part blog series, we went over some of the basics and initial steps toward setting up Instagram ads for your business. This avenue, which can be used in coordination with Facebook and other ad efforts, can go a long way to increasing brand visibility and engaging new audiences.At SEO Werkz, […]

Primer on Creating Instagram Ads for Your Business, Part 1

Of all the major social media channels out there, Instagram may have experienced the biggest rise over the last several years. Over a third of all internet users check Instagram at least every so often, and online marketing professionals are always looking for ways to access these numbers and grow their branding efforts.At SEO Werkz, […]

Important Info on Google’s Recent Review Star Changes, Part 2

In part one of this two-part blog series, we looked into some of the recent changes made by Google when it comes to review stars for SERPs. Aimed at targeting what the company labels as “self-serving” reviews and removing them from results, the update had a significant impact on a wide range of industries.At SEO […]

Important Info on Google’s Recent Review Star Changes, Part 1

Understanding changes to the way Google operates is a big part of success within any internet marketing company, and a recent change they announced could play a big role in one specific area here: Reviews and review stars. On Monday September 16, Google made the announcement that they would begin restricting review stars on search […]

Understanding and Improving SEO Domain Authority Metrics, Part 2

In part one of this two-part blog series, we dug into some of the basics of Domain Authority, a metric created by Moz that helps track general site authority and other important factors. This metric distills down into a single number, helping represent your overall quality, but it’s important to view this number through the […]

Understanding and Improving SEO Domain Authority Metrics, Part 1

If you’ve spent time dealing with search engine optimization (SEO) approaches and strategies in the past, even just at the surface level, chances are you’ve heard plenty about the term “authority.” Something of a nebulous term, but still considered important by industry professionals, authority refers to the quality and trustworthiness of various areas of content […]

Primer on SEO Link-Building Importance and Tactics

There are several major buzzwords within the world of search engine optimization (SEO), and one many have heard of is “links.” Vital for certain specific areas of SEO and related website design, proper links can often make the difference between an optimized site and one that’s still lacking.At SEO Werkz, our private label SEO services […]

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