Structured Data and Related SEO Best Practices, Part 1

If you’ve had some experience in the search engine optimization world in the past, you may have heard of structured data and the need to implement it on a given business website. There are a few distinct methods for implementing such data, and two of the most common within this realm are Google’s Data Highlighter […]

How We’re Responding to Google’s May Core Update

As business owners and marketing team members are likely aware, Google published its second Core Update of 2020 back in May. This update, like most Core Updates, had a significant impact on numerous websites and SEO elements – we noticed our clients with great content were rewarded by this update.”For many business that have been […]

Evaluating Google’s May 2020 Core Algorithm Update, Part 2

In part one of this two-part blog series, we went over some basics and general reactions to Google’s early May update to their core rankings algorithm. There has been a general feeling of discontent within the SEO community regarding a few apparent results of this update, though it’s still early enough in the game that […]

Organic and Local SEO: Similarities and Differences, Part 2

In part one of this two-part blog series, we went over some of the basics on both organic and local SEO. These two categories of search engine optimization relate in several ways, but also have a few important differences that business owners and online marketers should be aware of while utilizing both toward optimizing pages […]

Evaluating Google’s May 2020 Core Algorithm Update, Part 1

The world of SEO is one that’s constantly updating, with online marketing and SEO pros regularly tracking the changes Google and other search engines make and adjusting their efforts accordingly. This theme is particularly relevant when Google makes a significant update to its core algorithm for search results, which it generally does every few months, […]

Organic and Local SEO: Similarities and Differences, Part 1

Advances in modern technology have increased the number of ways potential customers can reach out to or otherwise interact with a business through its various online marketing channels, and those in the SEO field are well aware of these varying pathways. There are several distinct categories involved in search engine optimization and related marketing areas, […]

Tips on How to Choose an SEO Company, Part 2

In part one of this two-part blog series, we went over some basic tips on selecting an SEO company to hire for your business’s marketing efforts. There are a number of SEO companies and experts out there, each with their own distinct approaches and reputations, and selecting a reliable one for your business will make […]

Tips on How to Choose an SEO Company, Part 1

If you’re considering hiring SEO professionals to aid with your business’s online marketing efforts, it’s important to do your due diligence like you would for many other related services. Simply choosing the first SEO company that comes to mind is a recipe for disaster, as you may not have any clue of that company’s actual […]

Importance of Fresh and Updated Website Content, Part 2

In part one of this two-part blog series, we went over some of the basics of repurposing or updating old blog content on your website. This area, along with creating fresh and relevant content, has become even more vital to SEO pros and online marketers in recent periods of time, as Google and other search […]

Importance of Fresh and Updated Website Content, Part 1

Any SEO or web design professional will tell you how vital content is within the online marketing realm, and recent periods of time have seen some changes within the blog and content world. In particular, there’s been a trend toward Google and other search engines prioritizing more recent and updated blog content over older blogs, […]

Why Landing Pages Matter for Internet Marketing, Part 3

In previous entries to this multi-part blog series, we’ve gone over numerous important areas for business owners and online marketers to understand with regard to landing pages. These pages, which generally accompany offers or promotions from your business, serve not only as potential conversion locations to turn leads into customers, but also into valuable sources […]

Why Landing Pages Matter for Internet Marketing, Part 2

In part one of this multi-part blog series, we went over some of the basics that business owners, internet marketers and many others in the online advertising space need to know about landing pages. Landing pages, or single web pages that include lead-capture (conversion) forms, allow you to target audiences and grab data about them […]