Local SEO and Marketing for National Franchises, Part 1

Different business types often require varying approaches to internet marketing, search engine optimization (SEO) and related themes, and a great example here is a business formatted as a national franchise. While such businesses often have their national marketing locked down and under control, they tend to be short on tools for reaching local customers in […]

Maximizing Social Media Marketing Channels, Part 2

In part one of this two-part blog series, we went over some of the basic tips we can offer on maximizing your reach and value provided by social media marketing channels. These channels are absolutely vital for all internet marketing pros and business owners, helping provide visibility and numerous insights into the success of your […]

Maximizing Social Media Marketing Channels, Part 1

For internet marketing pros everywhere, success in the year 2020 is virtually impossible without the proper attention paid to social media marketing. Social media has become a massive and widely-used method of sharing marketing and branding information, from linking to business websites to promoting products, sales or new services.At SEO Werkz, we offer comprehensive social […]

Content Writing Tips for Search Result Featured Snippets, Part 2

In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts of the search result field for many internet marketing pros, allowing them to provide direct answers to prospective clients on the search page to increase convenience.At SEO Werkz, featured […]

Content Writing Tips for Search Result Featured Snippets, Part 1

For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results that must be considered. In place to provide searchers with a direct, immediate answer to a popular question that shows up directly on the search results page, featured snippets […]

Removing Unwanted Spam from Google Search Results, Part 2

In part one of this two-part blog series, we dug into some of the initial steps to take if you’re looking to help remove spam results from your common Google search queries. Google itself has not done a good enough job policing these kinds of results, meaning it falls to SEO experts and business owners […]

Removing Unwanted Spam from Google Search Results, Part 1

There are a few areas of the internet marketing and search engine optimization world that are often self-policed, and one such area is the reporting of spam, such as fake and duplicate listings, particularly within local searches. Google does not have the proper regulation staffing or processes in place for all kinds of spam that […]

Primary Factors in Google’s Local Search Algorithm

For many businesses, the ability to advertise and show up prominently in search results within local areas is a vital factor to success. Many business types, from home services to mortgage brokers and many others in between, draw the vast majority of their leads and clients from local pools, meaning it’s extremely important to remain […]

Tracking Success Within Social Media Marketing, Part 2

In part one of this two-part blog series, we went over some of the initial factors involved in measuring the success of your social media marketing efforts. Social media marketing is a bit different from other forms of online marketing, functioning as a way to converse with potential clients and allow them to participate in […]

Tracking Success Within Social Media Marketing, Part 1

With each passing year, the use of social media within online marketing becomes more and more important. These channels are used by billions of people, and they’re a vital way to connect with prospective customers and showcase various marketing strategies and brand awareness solutions.At SEO Werkz, we’re here to help with all avenues of your […]

Identifying and Rectifying SEO De-Indexing Concerns, Part 2

In part one of this two-part blog series, we went over some of the steps toward identifying and addressing de-indexing issues on your site. This issue, often caused by a mistaken push of certain code onto your site, can create major rankings drops for keywords – but can also be remedied with the proper approach.At […]

Identifying and Rectifying SEO De-Indexing Concerns, Part 1

At SEO Werkz, we know that several areas of the search engine optimization and internet marketing world may seem like a minefield to those without experience in them. That’s part of why we’re here: To help guide you through the complex areas of SEO, PPC and other online marketing tools to bring you maximum brand […]