Organic and Local SEO: Similarities and Differences, Part 1

Advances in modern technology have increased the number of ways potential customers can reach out to or otherwise interact with a business through its various online marketing channels, and those in the SEO field are well aware of these varying pathways. There are several distinct categories involved in search engine optimization and related marketing areas, […]

Tips on How to Choose an SEO Company, Part 2

In part one of this two-part blog series, we went over some basic tips on selecting an SEO company to hire for your business’s marketing efforts. There are a number of SEO companies and experts out there, each with their own distinct approaches and reputations, and selecting a reliable one for your business will make […]

Tips on How to Choose an SEO Company, Part 1

If you’re considering hiring SEO professionals to aid with your business’s online marketing efforts, it’s important to do your due diligence like you would for many other related services. Simply choosing the first SEO company that comes to mind is a recipe for disaster, as you may not have any clue of that company’s actual […]

Importance of Fresh and Updated Website Content, Part 2

In part one of this two-part blog series, we went over some of the basics of repurposing or updating old blog content on your website. This area, along with creating fresh and relevant content, has become even more vital to SEO pros and online marketers in recent periods of time, as Google and other search […]

Importance of Fresh and Updated Website Content, Part 1

Any SEO or web design professional will tell you how vital content is within the online marketing realm, and recent periods of time have seen some changes within the blog and content world. In particular, there’s been a trend toward Google and other search engines prioritizing more recent and updated blog content over older blogs, […]

Why Landing Pages Matter for Internet Marketing, Part 3

In previous entries to this multi-part blog series, we’ve gone over numerous important areas for business owners and online marketers to understand with regard to landing pages. These pages, which generally accompany offers or promotions from your business, serve not only as potential conversion locations to turn leads into customers, but also into valuable sources […]

Why Landing Pages Matter for Internet Marketing, Part 2

In part one of this multi-part blog series, we went over some of the basics that business owners, internet marketers and many others in the online advertising space need to know about landing pages. Landing pages, or single web pages that include lead-capture (conversion) forms, allow you to target audiences and grab data about them […]

Why Landing Pages Matter for Internet Marketing, Part 1

If you’re new to the internet marketing world, there are numerous terms or words you might be wondering about. A great example here is the “landing page,” a term most of us have at least heard – but if you were to ask many what it actually is, they often couldn’t give you a good […]

Local SEO and Marketing for National Franchises, Part 3

In parts one and two of this three-part blog series, we’ve gone over several themes and tips when it comes to maximizing local SEO and branding as a national franchise business. While you may have your national marketing efforts under control, the simple reality is that without the right attention to local programs, you could […]

Importance of Maintaining SEO Through COVID-19 Outbreak, Part 2

In part one of this two-part blog series, we went over some of the major reasons why it’s important not to let SEO and other online marketing efforts lag despite concerns over the coronavirus outbreak and cases of COVID-19. While concerns and precautions are vital for all citizens during this difficult period, business owners and […]

Importance of Maintaining SEO Through COVID-19 Outbreak, Part 1

As understandable fears swirl around the globe regarding the coronavirus outbreak and resulting cases of COVID-19, it’s important for all to be aware of the latest information from reputable resources like the CDC. It’s also vital for citizens to follow the regulations and recommendations of local, state and federal governments regarding social distancing and other […]

Local SEO and Marketing for National Franchises, Part 2

In part one of this multi-part blog series, we went over some of the initial target audience acquisition methods for national franchise businesses looking to improve their local SEO and marketing efforts. While many such franchises have their national marketing fully under control, they often lack the proper tools or expertise to maintain the same […]