Google Page Experience Update: Basics and Core Web Vitals

In late May of 2020, Google announced that they would soon be making a major update on ranking signals surrounding page experience. Due to both the pandemic and other issues, the rollout of this update was delayed – it has not yet hit, but is expected within the next few months in 2021.At SEO Werkz, […]

Website Backlinks: What Makes a Good Backlink

In part one of this two-part blog series, we went over some of the basics on website backlinks and how they work within the digital marketing world. Referring to links from other sites that are relevant for several reasons, from rankings to referral traffic and more, backlinks are one of the top themes SEO experts […]

Website Backlinks: Basics and Importance for SEO

There are several specific elements of online marketing efforts that must be kept in mind, and backlinks are one great example. Referring to links from one website to another, backlinks are a huge part of any SEO effort, assisting with not only rankings but also site discoverability and referral traffic across numerous industries and brands.At […]

Direct Vs. Organic Traffic: Importance of SEO and Security

In part one of this two-part blog series, we went over some of the basic differences between direct and organic website traffic. These are two opposing forms of traffic within the digital marketing world, with organic search results generally serving as the more desirable for several reasons – but understanding why this is the case, […]

Direct Vs. Organic Traffic: Basics and Common Sources

Within the world of SEO and digital marketing, few elements are more important than understanding how and why visitors got to your site. This is referred to as website traffic, and there are several sources of such traffic – two of the most common of which, and which are often compared to one another, being […]

Domain Authority: Interpreting Score and Changes

In part one of this two-part blog series, we went over some of the basics on what’s known in the SEO world as Domain Authority. Created by industry leader Moz and meant to mimic many of the important metrics sites like Google use to rank and value pages, Domain Authority can be checked using tools […]

Understanding Recent and Future Google Updates

As they do several times per year, Google released a broad core algorithm on December 3, 2020. This is a normal process for Google, which does this a few times per year, and this one had a particular impact on a few different industries.At SEO Werkz, one of our top specialties is helping clients react […]

SEO vs SEM: Basic Qualities and Differences

The world of internet marketing is a broad one, with several distinct strategies or themes that might be utilized to increase a site’s visibility, branding and accessibility. Two forms that are often interconnected in several ways here, including sometimes being used in coordination with one another, are SEO and SEM.At SEO Werkz, we specialize in […]

Further Impact of GDPR on SEO Efforts

In part one of this two-part blog series, we went over some of the basis and SEO impacts of what’s known as GDPR. Short for General Data Protection Regulation, GDPR relates to users opting into certain forms of tracking while visiting sites or browsing the web, and can have a major effect on SEO efforts […]

GDPR Basics and Impact on the SEO World, Part 1

Technology has impacted the online marketing world in numerous ways throughout the decades, and one prominent theme here within recent years is tracking. Advances in AI have allowed for high levels of tracking within areas like ads and marketing, but this has also led to concerns about privacy and whether users have consented to bring […]

Toxic Backlink Basics, Removal and Prevention, Part 3

In parts one and two of this multi-part blog series, we’ve gone over everything you need to know about toxic backlinks within SEO. While quality backlinks are a huge part of maintaining your site’s domain authority and visibility, toxic backlinks will not only fail to accomplish this purpose, but also potentially damage your site in […]

Toxic Backlink Basics, Removal and Prevention, Part 2

In part one of this multi-part blog series, we went over some of the broad basics on toxic backlinks within the world of search engine optimization (SEO). While quality backlinks will have a major impact on SEO efforts, toxic backlinks are of lower quality and will often directly damage your campaign in multiple ways.At SEO […]