Domain Authority: Interpreting Score and Changes

In part one of this two-part blog series, we went over some of the basics on what’s known in the SEO world as Domain Authority. Created by industry leader Moz and meant to mimic many of the important metrics sites like Google use to rank and value pages, Domain Authority can be checked using tools […]

Understanding Recent and Future Google Updates

As they do several times per year, Google released a broad core algorithm on December 3, 2020. This is a normal process for Google, which does this a few times per year, and this one had a particular impact on a few different industries.At SEO Werkz, one of our top specialties is helping clients react […]

SEO vs SEM: Basic Qualities and Differences

The world of internet marketing is a broad one, with several distinct strategies or themes that might be utilized to increase a site’s visibility, branding and accessibility. Two forms that are often interconnected in several ways here, including sometimes being used in coordination with one another, are SEO and SEM.At SEO Werkz, we specialize in […]

Further Impact of GDPR on SEO Efforts

In part one of this two-part blog series, we went over some of the basis and SEO impacts of what’s known as GDPR. Short for General Data Protection Regulation, GDPR relates to users opting into certain forms of tracking while visiting sites or browsing the web, and can have a major effect on SEO efforts […]

GDPR Basics and Impact on the SEO World, Part 1

Technology has impacted the online marketing world in numerous ways throughout the decades, and one prominent theme here within recent years is tracking. Advances in AI have allowed for high levels of tracking within areas like ads and marketing, but this has also led to concerns about privacy and whether users have consented to bring […]

Toxic Backlink Basics, Removal and Prevention, Part 3

In parts one and two of this multi-part blog series, we’ve gone over everything you need to know about toxic backlinks within SEO. While quality backlinks are a huge part of maintaining your site’s domain authority and visibility, toxic backlinks will not only fail to accomplish this purpose, but also potentially damage your site in […]

Toxic Backlink Basics, Removal and Prevention, Part 2

In part one of this multi-part blog series, we went over some of the broad basics on toxic backlinks within the world of search engine optimization (SEO). While quality backlinks will have a major impact on SEO efforts, toxic backlinks are of lower quality and will often directly damage your campaign in multiple ways.At SEO […]

Toxic Backlink Basics, Removal and Prevention, Part 1

There are several ranking factors that play a major SEO role with Google and other search engines, and one of the single most important and consistent remains backlinks. The presence of high-quality links that signal domain authority to Google is absolutely vital within SEO efforts, but not all backlinks created can be of the same […]

How to Optimize Pages for Search Intent (Part 4)

In previous entries to this multi-part blog series, we’ve gone over everything you need to know about why user search intent is important within SEO. Considered a major factor by Google and other search engines, search intent allows you to dig into the actual motivating factors and goals of your target audience to help you […]

Understanding SEO Search Intent Within Queries (Part 3)

In previous entries to this multi-part blog series, we’ve been going over everything you need to know about user search intent within the SEO realm. Vital for understanding how people search and capturing their true goals, user search intent is an area highly prioritized by Google and other search engines for web pages.At SEO Werkz, […]

Why User Search Intent Matters for SEO, Part 2

In part one of this multi-part blog series, we went over some of the basics on user search intent and why it’s so important for SEO. Helping define the purpose of a given search even beyond certain common metrics or keyword data points, search intent is a major variable in Google and other search engine […]

Why User Search Intent Matters for SEO, Part 1

There are numerous factors that play a role in successful SEO efforts for a given business or website, and one area that often serves to push a business over the top in this realm is known as search intent. While there are a variety of data points and quantifiable variables that help define your SEO […]