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News, Tips & Trends For Online Marketing

How Meta Data Impacts Your SEO Efforts

There are a few important back-end themes that play a major role in the success of a website within the SEO world, and one of the most well-known types here is known as meta data, or meta tags. Referring to small snippets of code that tell search engines vital information about your page, including how […]

Converting Site Blog Readers into Paying Customers

A blog is a vital content section of many websites, helping the target audience find your business online through both social media sources and organic search. When your blog begins generating quality traffic, however, how do you go about capturing this traffic and converting it into leads and eventual sales? At SEO Werkz, we're here […]

How SEO Strategy Has Changed Over Time

Many areas of our world will change a whole lot over a decade or more, and the realm of SEO and online marketing is a great example here. Those who were a part of this industry 10 or more years ago may remember it as something of a “wild west,” as many within it would […]

Why Blog Content is Important in the SEO World

There are a few different elements that play a major role in any comprehensive SEO campaign, and blog content is an important one in numerous settings. Equally vital for small businesses up to large corporations, blogging may have once been something of a choice or a luxury in the online marketing world – but those […]

SEO Schema Markup Basics, Types and Code Languages

There are several back-end elements that may play a role in optimizing a given webpage or website for SEO, and one of these is known as schema, or schema markup. Housed specifically at the location schema.org, schema markups refer to forms of structured data that are used involving various types of encoding, helping improve the […]

Duplicate Content Basics, Issues and Remedies

There are a few issues that online marketers and content creators may run into within the realm of SEO and digital marketing, and one of these is the presence of duplicate content. A negative that won’t necessarily hurt your rankings, but may impact your site in a few different ways, duplicate content matters for both […]

Basics and Value of SSL in Online Marketing Areas

There are several important factors that play some kind of interconnected role in SEO and online marketing, and one that can’t be ignored in any marketing setting is security. Web and browsing security are huge themes throughout the industry, and even leaders in the field like Google are pushing themes that will increase overall security […]

Importance of CRO for SEO and Digital Marketing

The SEO world contains a few important acronyms that describe vital parts of the online marketing realm, and one prominent example here is known as CRO. Short for Conversion Rate Optimization, CRO is the process of increasing the percentage of your site visitors who take a positive action – and it’s enormously valuable in terms of not […]

Metrics Used to Measure Success Within SEO

At SEO Werkz, your comprehensive partner for all SEO and online marketing solutions, one particular line of questioning is perhaps the single most common we get from our numerous clients: How do I track my progress and success? This is a completely viable question, as all business owners or marketing pros want to know what […]

Choosing Between Website Redesign and CRO Solutions

If your website has recently been suffering in terms of performance, you may be considering a few different approaches for helping remedy this. Two of the most common options within the SEO and online marketing world for websites dealing with these concerns: Either redesigning the website itself, or taking part in a process known as […]

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