Social media content is designed to maximize your channels which can lead to clicks and conversions, and as such, you want to get as much as you can out of it. At SEOWerkz, our social media team is here to provide you with cutting edge solutions for keeping your social content fresh and engaging to new audiences.
Within the internet marketing sphere, we’ve found that repurposing popular social media posts is one of the best ways to re-kindle organic traffic. Let’s look at a few different ways you might go about repurposing social media to positively impact SEO.
A big part of repurposing involves finding your most popular posts on various mediums and re-targeting them to other mediums. A great example is taking a top Instagram and pinning it to Pinterest. You can edit the description to link back to the page hosting the original material, then spread it to your followers. This is a great, organic way to create extra traffic.
There are several ways to take advantage of popular tweets. One of our favorites is turning a tweet into a graphic – a very easy process with a basic copy and paste, but a simple way to repurpose. You can re-post the picture on Facebook or Instagram, or even tweet it again to get it more love.
Another great service offered directly by Twitter is Twitter Moments, launched in October of 2016. Moments pulls together a series of top tweets into a combined, share-able grouping. Give just enough detail to rope in potential customers, but little enough that they want to learn more.
SlideShare is becoming its own force in social media, with over 70 million users. It’s also a great way to repurpose – you can grab several bits of good content from multiple platforms, then create a larger presentation. This is a great format for popular industry information, or for a how-to guide in certain fields.
If a longer Facebook post has more success than you had expected, and especially if your internet marketing company is big on content marketing, you can repurpose these posts as on-site content or blogs. You can turn a written post into a video to help it reach more eyes, as well.
For more on how to properly repurpose social media content, or to learn more about our web design or any of our search engine optimization services, speak to the experts at SEO Werkz today.