If you’ve ever worked with SEO professionals or have taken part in the field yourself, chances are you’ve heard the term “site migration” quite often. This is a basic and common event that can have a major effect on your site’s visibility to search engines.
At SEO Werkz, our SEO services include helping with everything relating to site migrations. Here are some basics on what this means, some common types, and some examples for you to consider.
Site migration is a broad term that describes anytime a website makes major changes in areas that will affect search engine visibility. These changes may include things like structure, content, coding, performance or UX.
It’s important to note that your own research is vital here – Google’s own documentation on site migration is limited and tends to downplay the degree to which they can result in losses in traffic or revenue. You have to have a successful recovery plan in place with a site migration, which is part of what our pros are here to help with.
There are a few types of site migrations out there. The first is site location changes, which can be organized by those that involve URL changes and those that don’t. Site move migration types include:
There are also a few other types of migration that can be triggered by changes to content, structure, design or platform:
For more on-site migrations, or to learn about any of our SEO services, speak to the internet marketing pros at SEO Werkz today.