In part one of this two-part blog series, we looked at some of the basic qualities of the “People Also Ask” section that’s become a larger and larger part of Google SERPs over the last 12 to 18 months. This feature is making a major impact on SEO and other internet marketing efforts, and marketers everywhere are still in the process of wrapping their heads around everything connected to it.
At SEO Werkz, we offer a combination of SEO, web design, social media and PPC services to help you cultivate the best results possible for your brand. Here are some additional tips on PAA sections, including evaluating how they impact your SERPs and how you should consider altering your approaches to maximize their presence and utility.
There are a few important crux points to understand when it comes to PAA sections relating to their repetition and their connection to featured snippets within SERPs:
At the bottom of most PAA listings, there will usually be a hyperlink marked “Feedback.” Clicking on this brings a pop-up that allows you to note whether the section was helpful or not, plus whether anything was wrong with it and whether you’d offer specific comments or suggestions. If you notice PAA listings for various keywords or searches within your scope are not accurate, you can flag these and hopefully Google will alter them in time.
When looking at your rankings and other indicators of SEO success, you should look at elements like PAA and others that might be impacting organic traffic. Ask yourself which elements are having the biggest impact on SERP results for your core keywords, plus how often these SERP elements appear and how they’re affecting organic results. This is vital before implementing your SERP strategy, especially with how common PAA sections are today.
For more on People Also Ask or other SERP elements, or to learn about any of our SEO, PPC or web design services, speak to the staff at SEO Werkz today.