There have been a number of questions throughout the online marketing community regarding how Google’s Page Speed Update will impact indexing for mobile or desktop content – the answer is that it won’t, as Google is now attempting to clarify. Rather, the Page Speed Update will only affect how mobile pages are ranked in Google mobile search results, and nothing more. Here are the details you need to know.
As multiple Google employees have attempted to clarify on Twitter with more and more questions coming in, speed will not play a role in impacting desktop rankings. The mobile speed update affects only rankings in mobile search results and is completely independent of indexing. There is no connection between indexing and speed, despite some still trying to make this connection fairly often.
Because speed is not a major factor, slow pages can still get into the index. This is a ranking change only, with no effect on indexing.
A few other basic details to know:
For more on this Page Speed Update, or to learn about any of our SEO services, speak to the pros at SEO Werkz today.