If you’re in online marketing and invest your time in creating great content, you want it to be shared as widely as possible. This is not only personally satisfying, but within a business environment, it can play a big growth role.
But what are the most important factors that drive shares of content? Let’s take a look.
There are a few areas that most in online marketing consider important:
These factors are all important for prequalifying content, but there is a hidden factor: Audience trust.
Recent research has shown that people care more about who shared a given piece of content with them than where the content came from when it comes to re-sharing. People are much more likely to share with friends when the content came from a person they knew and trusted. Even when people are given content that’s from a reputable, trusted source, they’re less likely to re-share it if they don’t know the person who shared it than if they got potentially badly-sourced material from someone they know.
The implication here is clear: Your audience is vital for spreading content. While you promote content primarily to your biggest fans, it might actually be secondary and tertiary followers who are most important. Breaking through to those second and third layers is vital, so you have to ask yourself not only about the primary value of your audience, but about how likely they are to have relevant audiences themselves.
Here are some criteria for evaluating your network:
Some steps to take to build a valuable audience include:
For more on audience and content sharing, or to find out about web design or any of our SEO services, speak to the pros at SEO Werkz today.