The networking social site LinkedIn is pretty well-known today for its ability to help people in business connect with one another—in fact, you probably have a profile on this social networking site. What you may not know is that LinkedIn can also offer a tremendous opportunity for companies to connect with potential customers—especially if your company is focused on business-to-business (B2B) sales. If you have never considered the power of this social network as part of your digital marketing strategy, keep reading to find out how it could help you.
LinkedIn is considered a professional social network, and today it has over 135 million profiles for business people in a myriad of industries. Most people think of LinkedIn as a place to post their online resume, but in recent years the platform has created plenty of opportunities for businesses to use it as a connection tool as well.
While it can be a powerful social networking tool for companies in the B2B sphere, it’s important for companies to note that it’s not the same as other social networks—the audience on LinkedIn is different from that on Facebook, Twitter, Pinterest, and Instagram. As such, you need a specific strategy for LinkedIn to have success using this platform in your SEO strategy.
If you are a company interested in making more B2B connections, here are some of the ways you can use LinkedIn for search engine optimization:
If you’re not using LinkedIn as a social media platform and you’re in the B2B industry, now is the time to start. Call an SEO agency in Utah to find out how it could help you overall digital marketing strategy and learn what you need to do to begin.