Affiliate marketing is often considered one of the best ways to grow your business online. So what is affiliate marketing and how can we use it to grow your business?
Affiliate marketing is when a person refers or sends another person to a specific place and receives a commission if that person buys a product. A good example of this process is Amazon. If you refer someone to Amazon and they buy something, Amazon will send you a small piece of the sale. Affiliate marketing is HUGE and happens all over the place in almost every business. They’ve realized early on that a small piece of something is better than nothing.
Most businesses have a product or service that they sell. Most typical businesses make money off of the amount of traffic they receive. Either it’s foot traffic for the local brick and mortar business or it’s internet traffic for the online business or a combination of the two. It all comes down to traffic. Amazon and others realized the power in numbers. Why not let others who already have the traffic, send a little in their direction and get paid for their efforts.
It’s a very powerful concept and one that can be used and implemented in almost any business online or offline. If you have a product or service, reach out to others or make it known that you will give away a piece of the pie just for the referral. Especially if you are a new business. It’s a great way to generate new traffic to your site or store.
The great thing about Affiliate Marketing is that it also works if you don’t have any products or services. You can literally start with a passion and turn it into money. Remember there are 2 sides to the affiliate equation. The vendor or owner of the product and the person sending the traffic. So if you don’t have a product to sell or service, you can be the one sending the traffic.
There are a lot of smart affiliate marketers out there that make a good living doing just that. They know how to send traffic. So they pick a product, usually on Clickbank or Commission Junction and start referring customers to these products. One of the biggest affiliate marketers on Clickbank is Peng Joon who just came out with an amazing product called The Work From No Home System that teaches all about affiliate marketing. Here is a good review of the product.
It goes into detail about setting up and optimizing your online site so it ranks well on search engines. If your site ranks well on the search engines, the more traffic you will get. Here at MarketChing, this is what we do for a living. We optimize sites and get them ranking well on the search engines. Any more these days, people use the internet to search for local listings. It’s critical to be on the first page in Google so you can generate your own leads. But don’t forget about leveraging the power of others as well. Be sure to check out our SEO-Packages and see how we can help.