5 Things That Might Be Sinking Your Online Marketing

Did you know that there are 2.9 million Google searches performed every minute? If you are not doing some online marketing in Utah, you are already falling behind your competitors, but even some companies that think they have an online marketing strategy might not actually be reaching as many people as they would like. Here are a few things that might actually be harming your efforts—and some tips to improve.

1: You’re Not Analyzing the Data

Sure, we know that not everyone loves to pore over data, but one of the biggest advantages that online marketing in Salt Lake City offers is the ability to track and analyze everything. If you do not have systems in place to track the effectiveness of your SEO in Utah, now is the time to get them set up. Google Analytics is a free resource that allows you to place a simple code on your website, then view where your traffic is coming from, how long they stay, which pages they visit, and more. Many social media sites also offer free analytics that are simple to read and extremely useful.

2: You’re Not Monitoring Your Reputation Online

Do you ever search for your business online? If not, you should start doing so on a regular basis. You might be surprised to find a few negative reviews that might really be impacting your business. No comments or reviews can be just as damaging, so if you don’t see, ask your loyal customers to go online and share their experiences. People like to do business with someone they can trust, and today the online review is one of the most common ways people learn what others think about a company or product.

3: Your Website Isn’t Mobile-Friendly

Google recently changed its algorithm to favor websites that are mobile-friendly in search results. If you’ve ever tried to surf a website on a smartphone that wasn’t mobile-responsive, you know how annoying it is to have to zoom in and out, read tiny text, scroll side to side, or click links that weren’t meant for fingers. If your site could use a mobile-responsive refresh, call a Utah website marketing firm today.

4: Your Website Isn’t Optimized for Search

Having a website just isn’t enough anymore if it’s not optimized to help search engines find you. That means refreshing your content and adding the right keywords and geo-targeting, adding meta tags, titles, and descriptions, and checking for things like broken links or irrelevant pages (an SEO company in Utah can help if you don’t know how to do these things).

5: You’re Not Being Social Enough

Your customers are online, and they are social, so in order to reach them you need to be social too. That means having (and regularly updating) Facebook, Twitter, Google+, Pinterest, and LinkedIn, to name a few. You may not need to be on all these platforms, though, so be sure to start by finding out where your customers are and developing an appropriate online marketing strategy in Salt Lake City to reach them.

The online world is changing rapidly, and keeping up means you have to change and adapt as well. If you need some help developing and maintaining an optimal online presence, call an SEO company in Utah today.

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