Over the past few years, all we heard about was the importance of having a social media presence—getting on Facebook and tweeting were the most critical things you could do for marketing. To avoid getting left behind, many companies dutifully signed up for various social media accounts, and may have even kept up with some social activity for a little while. Inevitably, though, you probably discovered that it’s a lot of work and your social media strategy may have fallen by the wayside. Rather than scrap the plan completely, here are some ways you can revive your Utah social marketing efforts.
The easiest way to figure out where to go with your social strategy in the future is to find out where you stand today. Talk to a Salt Lake City internet marketing firm about performing a thorough review of your existing social media accounts, as well as your current and past activity levels. From there you can see what types of things have worked (if any) and what has been less successful, then build on the successes.
One of the biggest mistakes many companies made over the past few years was to jump on every passing social media trend. If you have 50 different accounts ranging from the most popular, like Facebook and Twitter, to the most obscure, like MySpace and Kaboodle, it might be time to trim down the list. Stick with the most common sites where you are likely to garner a decent following, and ones that will help with SEO, such as:
Social media is only successful when you are regularly posting, keeping up with content, and interacting with your followers. To revive a fledgling social media plan, it’s important that you start posting on a regular schedule. Create a realistic plan of what you can achieve, or get the help of a Utah SEO company that can put a dedicated team on your sites.
While organic followers are a great thing for social media, when you’re building an audience it might be beneficial to invest some marketing budget into paid social posts. This can help boost your initial following, which will turn into more interaction and better SEO for your site in the future. If you’re not sure where to start, a Utah SEO company can help.
There are plenty of useful tools out there that can make managing several social media easier. One of the most common is Hootsuite, but there are others as well. Many social media sites also have tools that allow you to “schedule” future posts, so you can set aside a few hours all at once and get your entire social media schedule set for the coming weeks.
Not every company has the luxury of hiring a dedicated social media team, but taking some simple steps today, and partnering with the best SEO company in Utah, can help you revive a struggling social media program. This will help remind customers about your business, and can also boost your SEO and help you find new customers in the process.