Whether you’re creating a product and selling it out of your home or you have a storefront or office to do business from, if you aren’t using the internet to help you with marketing, you are likely missing sales. As shopping trends change, more consumers are turning to the web to find local products and services.
A Website Is a 24-Hour Store
A website is working even when you aren’t. Someone searching for the product or service you offer may not be able to get in touch with you personally, but they could find your website during a Google search. Whether you have a contact form for people to talk to you about services or you create an entire online shop, 24-hour access means you’re reaching a pool of consumers you may not have reached during business hours.
It Improves Your Credibility
Trends show an increasing number of people look to the internet for reviews and information on which companies are legit. If you don’t have a website for your company, fewer people will view you as a credible business to purchase products or services through.
You Target a Wider Market
Work of mouth is a great method of advertisement, but it only goes so far, and you can only send so many mailed advertisements. By having a website with good SEO, you make it easier for your company to come up in search results for people looking in your area.
Your Competitors Have Them
If people are specifically looking to shop online, your competitors have the edge if they offer services via the internet and you don’t even have a website. Creating one ensures you are still in the running for a potential customer’s business.
Regardless of your reason for not having a company website yet, trends in consumerism show that online shopping isn’t going anywhere any time soon. If you want to keep your business afloat, now is the time to create your online presence.