It takes just half a second for visitors to make a decision about your website design and only 10 seconds for them to decide whether they’re interested in your product. This means you have no time to waste. If your website is missing any of the following three trends in design, you could be losing customers.
How much contact information do you have on your site, and how easy is it for people to find? At the very minimum, you should include a contact form people can fill out. For optimal results, provide an email address and phone number. Some visitors may also view you as more credible if you can offer a physical address for your business. Include your contact information in the footer of your website so viewers can find it on every page. In addition, dedicate a separate page entirely to the information and your form.
New trends show that more than half of internet users now browse from mobile devices more often than laptops or desktop computers. If your website isn’t easy to read on a small screen, visitors aren’t going to stick around. A responsive design allows your site to be viewable on computers, smartphones and tablets without taking away from your message. For example, a two-column design becomes one column for easy scrolling on a smartphone.
When it comes to the internet, people like—and sometimes need—to be told what to do. Use buttons and larger text to show your visitors how they can purchase products or services, contact you for a demo or do something else that gets them engaged and keeps them interacting with your business. Even a simple blog can benefit from calls to action. Asking your visitors to answer questions keeps them interested and allows them to give their opinion, something most people love to do.
By incorporating these three design trends into your own website, you keep customers engaged and improve your chances of bringing in sales. SEOWerkz can help you get started.