Excellent search engine optimization is vital for your website—by extension, your business—to succeed. If you aren’t getting as many visitors as you’d like, consider whether you’ve been employing these trends in SEO.
When your content is easy to share on social media, you are likely to bring in more visitors. Create good content then break it up into easily readable paragraphs or bullet points. People are drawn by visuals, so use post-appropriate images that have optimized meta tags. Include social media sharing buttons on all posts and don’t forget to share them to your own social media accounts. Ideally, you should have Facebook, Twitter and Instagram.
As Google and other search engines crawl your website to determine where it should be in search rankings, it will specifically look at your headers and the links you have coming and going from your website. One of the most important SEO trends is to use H1 and H2 tags to create relevant headers for your content and be sure to include—but not overstuff—keywords in them. In addition, have both internal and external links. Direct internal links to other blog posts or pages on your website that are relevant to the content. External links should direct to relevant websites or blog posts that are considered authorities in your industry.
A website that is never updated will never make it to the top of search engines, let alone get a consistent stream of visitors. One of the easiest ways to change and add to the content of your website is to create a blog related to your product or service and update it regularly. How often you post depends on you and your industry.
By ensuring you are using these three SEO trends, you should see a boost in visitors over time. If you need more thorough search engine optimization, SEO Werkz can help you create the website you need.