Within the world of search engines and SEO (search engine optimization), there’s understandably a big emphasis on tracking trends. Google and other search engines are regularly updating and making changes that impact the way the entire industry operates, and being on top of these can often make the difference between SEO success and failure.
At SEO Werkz, our SEO team is at the top of the industry when it comes to this theme. We keep a constant eye to the key trends and indicators that can help us maximize your business’s exposure and reach. As a simple example, let’s spend this two-part blog going over some recent data from Searchmetrics on which kinds of sites were the biggest winners and losers in organic search visibility for the year 2018, plus some factors that played important roles here.
For the study being referenced here, all domains listed in Searchmetrics’ US index were included. The research begins with January 1st, 2018, and ends with December 31st, 2018. The only specific filters used here were related to any adult sites or any that included illegal or illegitimate streaming, plus any domains that migrated during the research period.
There were a couple big trends when it came to the primary winners on search visibility for the year 2018:
The full list of winners for 2018 is available for download here.
It’s important to note that being on the “biggest losers” list doesn’t necessarily mean that a site has seen major losses in traffic or turnover. Rather, it refers to unpaid search results and overall visibility. With that in mind, some of the biggest losers for 2018 were sites like dictionary.com (top loser overall), Pinterest, thebalance.com, apple.com, and several media sources – the Huffington Post, LA Times, Daily Mail and others all saw big decreases.
Like every year, Google Updates are some of the biggest factors in the changes to search visibility. In particular, three big updates made waves in 2018:
For more on the biggest organic search winners and losers in 2018, or to learn about how these kinds of trends impact your business, contact the pros at SEO Werkz today.