Blogging is a great way to increase traffic to a website and help you rank better in the search engines. When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it. I get a lot of questions like “What can I write about?” and “How do I blog and get the most out of it?”
These questions shed some light on why so many people don’t blog as they should. Unfortunately, there are a lot of benefits that these companies are missing out on from not blogging. After some thought and research, here are 14 ways to leverage your blog to its fullest potential.
Create an informative title tag 60-70 characters in length, describing what your post is about. If you want to rank a particular post for a particular keyword phrase, include it in the title of the page and title of the post.
Provide a short description 160-170 characters in length to describe the post in the SERPs, including some sort of call to action at the end such as “Show your [industry] awareness by sharing with your friends”.
When people read something they like or find beneficial, they like to share it with those around them. Add social sharing buttons to every post to top social platforms (Facebook, Twitter, G+, StumbleUpon, Digg etc.), making it as easy for your viewers to share your posts with your friends. This is a great way to acquire backlinks from readers that may not make the effort to link to you otherwise.
Make sure your social profile buttons and RSS feed sign-up are easy to find on the blog. When people read blogs, they will often want to subscribe and connect with you through your other social channels (Facebook, Twitter, LinkedIn, etc.).
Enable commenting on each blog post to help entice people to interact with the author of the post. This is a great way to build relationships with people in your industry, and potential clients. It also allows you to answer any additional questions that people may have after reading your post.
“Pictures are worth a thousand words.” Have at least one picture for every blog post that relates to what is being written in that post. Users like to see pictures it helps entice them to read on and makes the users reading experience more enjoyable.
Give users access to more information about your topic by linking to other pages of your site, and other trusted blogs and websites that can help shed more light on what you are talking about.
First impressions can make or break you. The title of your blog post is your opportunity to make that first impression. Create titles that are interesting to your viewing audience and that entice them to keep reading.
In SEO, original and unique content is king. Updating your blog on a consistent basis will entice visitors and search engines to continually come back to your site to read more. Blogging frequently with high quality content will make you a reliable and creditable resource in your industry, ultimately helping you rank better in the SERPs, and can create a loyal following and clientele. Write good posts that people want to link to, share, and that provide good usable information. Below are some examples of what types of articles people love the most.
Use appropriate and relevant tags on your blogs. This can help you rank your post for those phrases in search engines.
Generate readership and build a following by promoting your posts on your own personal social platforms, inclucing Facebook, Twitter, Digg, Delicious, StumbleUpon, etc. Often, you can use social sharing widgets that give you a quick and easy way of seeing how many people are sharing your posts through those platforms. You can also submit your blog to various blog directories.
Use the title of the post as part of the URL structure so it is easy for people to remember and link to.
Use calls to action at the end of your blog post, inviting readers to take a specific action.
Blogging is meant to entertain and provide useful information. Don’t be afraid to use analogies and jokes to help people relate to what you are saying and endear them to you. Blog posts don’t always have to be serious. Create articles purely for entertainment purposes from time to time.